START A NEW BUSINESS

IF YOU ARE THINKING TO START A NEW BUSINESS OR COMPANY THEN YOU NEED TO DO PLANNING FIRSTLY, SUCH AS WHICH TYPE OF BUSINESS YOU WANT TO START, WHICH TYPE OF PRODUCT OR SERVICE YOU WANT TO PRODUCE OR GIVE, IN WHICH AREA YOU WANT TO START, THAT AREA IS SUITABLE FOR YOUR PRODUCT OR NOT, WHO IS YOUR TARGET CUSTOMER, HOW MUCH MONEY REQUIRE FOR START, WHERE WILL YOU OPEN OFFICE, ETC. BECAUSE WITHOUT PLANNING YOU MAY  GO IN LOSS OR YOUR BUSINESS MAY BE STOP. BEFORE START ANY BUSINESS, YOU MUST REGISTER YOUR BUSINESS OR COMPANY WITH GOVERNMENT. NOW A DAYS EVERYTHING IS HAPPENING ONLINE. SO YOU ALSO REQUIRE A WEBSITE OF YOUR COMPANY. WITHOUT WEBSITE YOU CAN NOT GROW IN COMING TIME. 

IN MY THINKING, GIVE SERVICE IS MORE IMPORTANT THAN ONLY SALE. YOU MUST GIVE GOOD SERVICES AFTER SALE OF PRODUCT. AND WHEN YOU EARN PROFIT YOU NEED TO MAINTAIN IT. TO RUN THE BUSINESS SMOOTHLY, YOU WILL HAVE TO DO MANY THINGS. ONE MORE IMPORTANT THING, YOU MUST TAKE ADVICE FROM KNOWLEDGEABLE, EXPERIENCE, POSITIVE, HONEST AND GOOD HUMAN BEING PERSONALITY, BEFORE START. YOU ALSO NEED TO MAINTAIN A GOOD RELATIONSHIP WITH ALL THOSE PEOPLE WHO HELP YOU IN YOUR BUSINESS. BECAUSE RELATIONSHIP ALSO HELPS A LOT IN SUCCESS OF ANY BUSINESS. YOU GIVE TRAINING, MOTIVATION AND LOVE TO YOUR ALL EMPLOYEE OR WORKER REGULARLY. YOU ALSO MUST BE A GOOD HUMAN BEING. 

IF YOU FAIL IN YOUR FIRST BUSINESS, DON'T WORRY, TRY AGAIN, TRY AGAIN, TRY AGAIN, AND TRY AGAIN. ONE DAY YOU WILL SUCCESS, DEFINITELY.

       THANK YOU AND BEST OF LUCK.

SOCIAL MEDIA

BECAUSE OF SOCIAL MEDIA, THE WORLD HAS CHANGED. PEOPLE USE SOCIAL MEDIA FOR FINDING THEIR LONG LOST FRIENDS, BUILD RELATIONSHIPS, COMMUNICATE, AND SHARING. COMPANIES USE IT FOR ADVERTISING, BUILDING BRANDS, INTERACT WITH POTENTIAL AND CURRENT CONSUMERS,  AND FEEDBACK. EACH COMPANY HAS OWN FACEBOOK PAGE, TWITTER ACCOUNT, A BLOG AND A WEBSITE. SOCIAL MEDIA IS REACHING NEW HEIGHTS AND DEVELOPING GREATER OPPORTUNITIES EVERY DAY. THE CHALLENGE FOR COMPANIES WILL BE TO UNDERSTAND THESE OPPORTUNITIES AND MAKE FULL UTILIZATION OF THEM. TODAY IN ANY BUSINESS IT HAS BECOME IMPOSSIBLE TO IGNORE THE IMPACT OF SOCIAL MEDIA.

INTERNET HAS MADE THE WORD 'SOCIAL' TO BE USED IN A COMPLETELY DIFFERENT FORMAT. SOCIAL MEDIA IS THE NEW AND UPCOMING PLAYING FIELD WITH GROWING COMPETITION AND UNIMAGINED INNOVATION. EVERY DAY NEW STRATEGIES ARE BEING UNCOVERED, NEW IDEAS ARE BEING TRIED, NEW TRENDS ARE BEING DISCOVERED, AND NEW CHALLENGES ARE BEING FACED BY BUSINESSES ALL AROUND THE WORLD. BEING INTERCONNECTED THROUGH SOCIAL MEDIA HAS CHANGED EVEN THE MEANING OF INFORMATION EXCHANGE AND IDEA EXCHANGE. NO LONGER DOES ONE NEED TO PHYSICALLY MEET TO DISCUSS IDEAS, PRESENT THEM OR SELL THEM. THE SOCIAL MEDIA GENERATES ABOUT TWICE THE NUMBER MARKETING LEADS AS COMPARED TO TRADITIONAL METHODS LIKE TELEMARKETING, DAILY MAIL AND TRADE SHOWS. 

THE MOST POPULAR SOCIAL NETWORKING SITE, FACEBOOK HAS MORE THAN 1.10 BILLION USERS. TWITTER ANOTHER SOCIAL NETWORKING SITE HAS MORE THAN 450 MILLION TOTAL USERS. THE YEAR 2013 SAW A HUGE BOOST IN THE NUMBER OF USERS OF VARIOUS SOCIAL MEDIA SITES. GOOGLE+ HAS ALSO BEGUN TO INTEREST MARKETERS. MORE THAN 60% MARKETERS ARE PLANNING TO INCREASE THEIR USAGE IN GOOGLE+. 

SOCIAL MEDIA PROVIDES AN ENVIRONMENT WHERE USERS AND PR PROFESSIONALS CAN CONVERSE, WHERE PR PROFESSIONALS CAN PROMOTE THEIR BRAND AND IMPROVE THEIR COMPANY'S IMAGE BY LISTENING AND RESPONDING TO WHAT THE PUBLIC IS SAYING ABOUT THEIR PRODUCT.

DIRECT MARKETING

DIRECT MARKETING IS THE PROCESS OF REACH AND DELIVER GOODS AND SERVICES TO CUSTOMERS WITHOUT USING ANY MARKETING MIDDLEMAN. THERE ARE MANY CHANNELS TO REACH CUSTOMERS SUCH AS DIRECT MAIL, TELEMARKETING, WEBSITES, MOBILE ETC. DIRECT MARKETERS BUILD LONG TERM RELATIONSHIPS WITH CUSTOMERS. THEY SEND BIRTHDAY CARDS, INFORMATION MATERIALS. DIRECT MARKETING HAS BEEN A FAST GROWING AVENUE FOR SERVING CUSTOMERS. DIRECT MARKETERS CAN BUY A MAILING LIST WITH NAME, EMAIL ID AND CONTACT NUMBER. THEY BUILD GOOD RELATIONSHIP THROUGH CALL AND MESSAGE. AFTER BUILD RELATIONSHIP, THEY CONVINCE TO BUY THEIR PRODUCT. THEY DO COLD CALL, WARM CALL AND HOT CALL. DIRECT MARKETING MUST INTEGRATED WITH OTHER COMMUNICATIONS AND CHANNEL ACTIVITIES. CITIGROUP, AT&T, IBM, FORD, AND AMERICAN AIRLINES HAVE USED INTEGRATED DIRECT MARKETING TO BUILD PROFITABLE RELATIONSHIPS WITH CUSTOMERS. DIRECT MARKETING COMPANIES SUCH AS L.L. BEAN, EDDIE BAUER, AND FRANKLIN MINT BUILD THEIR BRANDS IN THE DIRECT MARKETING MAILING ORDER AND PHONE ORDER BUSINESS AND THEN OPENED RETAIL STORES.

  USING HIGHLY SELECTIVE MAILING LISTS, DIRECT MARKETERS SEND OUT MILLIONS OF MAIL PIECES EACH YEAR.  SOME DIRECT MARKETERS MAIL CDs, DVDs, AND COMPUTER DISCS TO CUSTOMERS. COMPANIES MAY SEND FULL-LINE MERCHANDISE CATALOGS, SPECIALTY CONSUMER CATALOGS. MANY DIRECT MARKETERS FIND COMBINING CATALOGS AND WEBSITES AN EFFECTIVE WAY TO SELL. THEY USE ALL THE MAJOR MEDIA. NEWSPAPERS AND MAGAZINES CARRY ABUNDANT PRINT ADS OFFERING BOOKS, ARTICLES OF CLOTHING, APPLIANCES, AND OTHER GOODS AND SERVICES THAT INDIVIDUALS CAN ORDER VIA TOLL-FREE NUMBERS. DIRECT MARKETERS AND THEIR CUSTOMERS USUALLY ENJOY MUTUALLY REWARDING RELATIONSHIPS.

THE NEWEST CHANNELS FOR SELLING DIRECTLY TO CUSTOMERS ARE ELECTRONICS. THE INTERNET IS HIGHLY ACCOUNTABLE AND ITS EFFECTS CAN BE EASILY TRACED.   MARKETERS CAN ALSO PLACE ADVERTISING BASED ON KEYWORDS FROM SEARCH ENGINES, TO REACH PEOPLE. MARKETERS MUST GO WHERE THE CUSTOMERS ARE, AND INCREASINGLY THAT IS ONLINE. DIRECT MARKETING IS ATTRACTIVE TO MANY MARKETERS BECAUSE ITS POSITIVE RESULTS CAN MEASURE DIRECTLY. ANOTHER COMMON FORM OF DIRECT MARKETING IS TELEMARKETING, IN WHICH MARKETERS CONTACT CUSTOMERS BY PHONE. THE PRIMARY BENEFIT TO BUSINESSES IS INCREASED LEAD GENERATION, WHICH HELPS BUSINESSES INCREASE SALES VOLUME AND CUSTOMER BASE. THE MOST SUCCESSFUL TELEMARKETING SERVICE PROVIDERS FOCUS ON GENERATING MORE "QUALIFIED" LEADS THAT HAVE A HIGHER PROBABILITY OF GETTING CONVERTED INTO ACTUAL SALES.

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