INTEL(corporate story 9)

INTEL MAKES THE MICROPROCESSORS THAT FOUND IN 80% OF THE WORLD’S PERSONAL COMPUTERS. IN THE EARLY DAYS, INTEL MICROPROCESSORS WERE KNOWN BY THEIR ENGINEERING NUMBERS SUCH AS ‘80386’ OR ‘80486’. COMPETITORS CAME OUT WITH THEIR OWN ‘486’ CHIPS. THEREFORE, INTEL’S PRODUCTS HIDDEN FROM CONSUMERS AND INTEL HAD HARD TIME CONVINCING CONSUMERS TO PAY MORE FOR ITS HIGH PERFORMANCE PRODUCTS. THE COMPANY CHOSE A TRADEMARK ABLE NAME ‘PENTIUM’ AND LAUNCHED THE ‘INTEL INSIDE’. INTEL STARTED TO PLACE AN ‘INTEL INSIDE’ STICKER ON THE OUTSIDE OF COMPUTER MANUFACTURER’S PCS AND LAPTOPS.

INTEL CORPORATION IS AN AMERICAN MULTINATIONAL SEMICONDUCTOR CHIP MAKER CORPORATION. IT HEADQUARTERED IN SANTA CLARA, CALIFORNIA. INTEL IS THE WORLD'S LARGEST AND HIGHEST VALUED SEMICONDUCTOR CHIP MAKER, BASED ON REVENUE. INTEL CORPORATION, FOUNDED ON JULY 18, 1968. INTEL ALSO MAKES MOTHERBOARD CHIPSETS, NETWORK INTERFACE CONTROLLERS AND INTEGRATED CIRCUITS, FLASH MEMORY, GRAPHIC CHIPS, EMBEDDED PROCESSORS AND OTHER DEVICES RELATED TO COMMUNICATIONS AND COMPUTING. IT IS FOUNDED BY ROBERT NOYCE AND GORDON MOORE . 

INTEL WAS AN EARLY DEVELOPER OF SRAM AND DRAM MEMORY CHIPS. ALTHOUGH INTEL CREATED THE WORLD'S FIRST COMMERCIAL MICROPROCESSOR CHIP IN 1971, IT WAS NOT UNTIL THE SUCCESS OF THE PERSONAL COMPUTER (PC) THAT THIS BECAME ITS PRIMARY BUSINESS. DURING THE 1990S, INTEL INVESTED HEAVILY IN NEW MICROPROCESSOR DESIGNS FOSTERING THE RAPID GROWTH OF THE COMPUTER INDUSTRY. DURING THIS PERIOD INTEL BECAME THE DOMINANT SUPPLIER OF MICROPROCESSORS FOR PCS. THE 2013 RANKINGS OF THE WORLD'S 100 MOST VALUABLE BRANDS PUBLISHED BY MILLWARD BROWN OPTIMOR SHOWED THE COMPANY'S BRAND VALUE AT NUMBER 61.

 INTEL HAS RECENTLY INTRODUCED A 3-D TRANSISTOR THAT IMPROVES PERFORMANCE AND ENERGY EFFICIENCY. INTEL HAS BEGUN MASS-PRODUCING THIS 3-D TRANSISTOR, NAMED THE TRI-GATE TRANSISTOR, WITH THEIR 22 NM PROCESS, WHICH IS CURRENTLY USED IN THEIR 3RD GENERATION CORE PROCESSORS INITIALLY RELEASED ON APRIL 29, 2012.

INTEL'S BUSINESS GREW DURING THE 1970S AS IT EXPANDED AND IMPROVED ITS MANUFACTURING PROCESSES AND PRODUCED A WIDER RANGE OF PRODUCTS, STILL DOMINATED BY VARIOUS MEMORY DEVICES.

WHILE INTEL CREATED THE FIRST COMMERCIALLY AVAILABLE MICROPROCESSOR (INTEL 4004) IN 1971 AND ONE OF THE FIRST MICROCOMPUTERS IN 1972. IN JUNE 2011, INTEL INTRODUCED THE FIRST PENTIUM MOBILE PROCESSOR BASED ON THE SANDY BRIDGE CORE. THE B940, CLOCKED AT 2 GHZ, IS FASTER THAN EXISTING OR UPCOMING MOBILE CELERONS, ALTHOUGH IT IS ALMOST IDENTICAL TO DUAL-CORE CELERON CPUS IN ALL OTHER ASPECTS.

ROBERT NOYCE WAS INTEL'S CEO AT ITS FOUNDING IN 1968, FOLLOWED BY CO-FOUNDER GORDON MOORE IN 1975. ANDY GROVE BECAME THE COMPANY'S PRESIDENT IN 1979 AND ADDED THE CEO TITLE IN 1987 WHEN MOORE BECAME CHAIRMAN. IN 1998 GROVE SUCCEEDED MOORE AS CHAIRMAN, AND CRAIG BARRETT, ALREADY COMPANY PRESIDENT, TOOK OVER.

 ON MAY 18, 2005, BARRETT HANDED THE REINS OF THE COMPANY OVER TO PAUL OTELLINI, WHO PREVIOUSLY WAS THE COMPANY PRESIDENT AND COO AND WHO WAS RESPONSIBLE FOR INTEL'S DESIGN WIN IN THE ORIGINAL IBM PC. THE BOARD OF DIRECTORS ELECTED OTELLINI AS PRESIDENT AND CEO, AND BARRETT REPLACED GROVE AS CHAIRMAN OF THE BOARD. GROVE STEPPED DOWN AS CHAIRMAN, BUT IS RETAINED AS A SPECIAL ADVISER. IN MAY 2009, BARRETT STEPPED DOWN AS CHAIRMAN OF THE BOARD AND WAS SUCCEEDED BY JANE SHAW. IN MAY 2012, INTEL VICE CHAIRMAN ANDY BRYANT, WHO HAD PREVIOUSLY HELD THE POSTS OF CFO (1994) AND CHIEF ADMINISTRATIVE OFFICER (2007) AT INTEL, SUCCEEDED SHAW AS EXECUTIVE CHAIRMAN.

ON MAY 2, 2013, EXECUTIVE VICE PRESIDENT AND COO BRIAN KRZANICH WAS ELECTED AS INTEL'S SIXTH CEO, A SELECTION THAT BECAME EFFECTIVE ON MAY 16, 2013 AT THE COMPANY'S ANNUAL MEETING. INTEL'S SOFTWARE HEAD RENÉE JAMES WAS SELECTED AS PRESIDENT OF THE COMPANY, A ROLE THAT IS SECOND TO THE CEO POSITION.

AS OF MAY 2013, INTEL'S BOARD OF DIRECTORS CONSISTS OF ANDY BRYANT, JOHN DONAHOE, FRANK YEARY, AMBASSADOR CHARLENE BARSHEFSKY, SUSAN DECKER, REED HUNDT, PAUL OTELLINI, JAMES PLUMMER, DAVID POTTRUCK, AND DAVID YOFFIE. INTEL HAS A MANDATORY RETIREMENT POLICY FOR ITS CEOS WHEN THEY REACH AGE 65, ANDY GROVE RETIRED AT 62, WHILE BOTH ROBERT NOYCE AND GORDON MOORE RETIRED AT 58. GROVE RETIRED AS CHAIRMAN AND AS A MEMBER OF THE BOARD OF DIRECTORS IN 2005 AT AGE 

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PERSONALITY

PERSONALITY MEANS PERSONAL ABILITY. ABILITY TO DO RIGHT THING, IN RIGHT MANNER, ON RIGHT TIME.  IF YOU WANT TO BETTER UNDERSTAND THE BEHAVIOR OF SOMEONE IN AN ORGANIZATION, IT HELPS IF YOU KNOW SOMETHING ABOUT HIS OR HER PERSONALITY. PERSONALITY IS THE SOME TOTAL OF WAYS IN WHICH AN INDIVIDUAL REACTS AND INTERACTS WITH OTHERS. IT IS A COMBINATION OF, BODY LANGUAGE, EYE CONTACT, SMILE, GESTURE, POSTURE, BEHAVIOR, COMMUNICATION, APPEARANCE, DRESSING, GROOMING, MANNERS ETC. IT HELPS IN CREATING A POSITIVE IMPACT ON OTHERS. PERSONALITY ALSO DEPENDS ON ENVIRONMENT AROUND US SUCH AS FAMILY, FRIENDS, SOCIETY AND RELATION. CULTURE ALSO AFFECTS NORMS, ATTITUDES AND VALUES THAT ARE PASSED ALONG FROM ONE GENERATION TO THE NEXT. THE MOST IMPORTANT REASON MANAGERS NEED TO KNOW HOW TO MEASURE PERSONALITY IS BECAUSE RESEARCH HAS SHOWN THAT PERSONALITY TESTS ARE USEFUL IN HIRING DECISIONS. PERSONALITY AND ABILITY TESTING IN THE WORKPLACE IS USED FOR RECRUITMENT, SELECTION, APPRAISAL AND PROMOTION.   

THE WORD “PERSONALITY” ORIGINATES FROM THE LATIN WORD PERSONA, WHICH MEANS MASK. PERSONALITY ALSO REFERS TO THE PATTERN OF THOUGHTS, FEELING, SOCIAL ADJUSTMENT AND BEHAVIOR. 

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METRODELIGHT.COM (corporate story 8)

METRODELIGHT.COM AN ONLINE SHOPPING COMPANY, STARTED BY FOUR PGDM SECOND YEAR STUDENTS OF ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY, GREATER NOIDA.  IT IS A COMPANY OF ONLINE SHOPPING, REAL STATE, ADMISSION CONSULTANCY AND ITS OWN PRODUCT ”KUTUMB”. METRODELIGHT.COM STARTED ITS OWN BRAND KUTUMB OF RICE, RAJMA, PULSES, ETC. ITS STORE IS SITUATED IN GREATER NOIDA. THIS NEW COMPANY PROVIDES FREE HOME DELIVERY. NOW NO NEED TO GO MARKET OR MALL AND WASTE TIME FOR SHOPPING. JUST GIVE ORDER AND YOU WILL GET YOUR ALL USEFUL AND BRANDED PRODUCT AT YOUR ADDRESS ON CHEAPER PRICE THAN MARKET.  YOU WILL HAVE TO GIVE MONEY TO DELIVERY BOY.

TWO MONTHS AGO THIS FANTASTIC IDEA CAME IN MIND OF Mr. SUMIT GHOSE. HE CALLED TO SHUBHAM SHUKLA, SUSHIL YADAV AND ANIRBHAN SHAH AND SHARED HIS IDEA. ALL BECAME READY TO WORK ON THIS IDEA. THAT TIME THESE THREE BOYS WERE ON THEIR HOME, THEY CAME BACK GREATER NOIDA IMMEDIATELY AND STARTED TO WORK. THEY HAD NO MORE MONEY SO THEY ARRANGED MONEY BY SALE THEIR LAPTOPS AND MOBILES. THEY ALSO ARRANGED SOME MONEY FROM THEIR FRIENDS.  FINALLY THEY STARTED IT WITH INVESTMENT OF RS 2 LAKHS. THEY HAD TO DO VERY HARD WORK TO START IT. THEY LAUNCHED THEIR PRODUCT KUTUMB ON 13.12.2013.

 TO WATCH VIDEO OF METRODELIGHT.COM ON YOUTUBE CLICK

http://www.youtube.com/watch?v=bitu1jG8fqs

 FOR MORE DETAIL VISIT

WWW.METRODELIGHT.COM

OR CALL TO GIVE ORDER-

9654639531,8860914997

WALMART (CORPORATE STORY 7)

   WAL-MART IS AN AMERICAN MULTINATIONAL RETAIL CORPORATION. IT RUNS CHAIN OF LARGE DISCOUNT DEPARTMENT STORE. IT IS THE WORLD SECOND LARGEST PUBLIC CORPORATION. THIS COMPANY IS CONTROLLED BY WALTON FAMILY. THIS COMPANY WAS FOUNDED BY SAM WALTON IN 1962. IT IS HEADQUARTERED IN BENTONVILLE, ARKANSAS. . IT HAS 8500 STORES IN 15 COUNTRIES, UNDER 55 DIFFERENT NAMES.

ON JULY 2, 1962 WALTON OPEN THE FIRST WAL-MART DISCOUNT CITY CENTER IT IS LOCATED AT W.WALNUT STREET IN ROGER.IN  1988, WAL-MART WAS THE MOST PROFITABLE RETAILER IN THE US.  IN 1988, SAM WALTON STEPPED DOWN AS CEO AND REPLACED BY DAVID GLASS. IT IS WORLD LARGEST RETAILER. ITS NET SALES IS $433,854 MILLION  IN THE  YEAR ENDING 2012.MORE THAN 1.3 MILLION EMPLOYEES ASSOCIATES WORLDWIDE WITH WAL-MART. THERE ARE MORE THAN 3200 FACILITIES IN IT IN THE US. MORE THAN 100 MILLION CUSTOMERS PER   WEEK VISIT WAL-MART STORES IN WORLD.

CO-FOUNDER OF WALMART IS SAM AND BUD WALTON.

PRESIDENT AND CEO OF WALMART IS H. LEE SCOTT, JR.

CHAIRMAN OF EXECUTIVE BOD IS DAVID D. GLASS.

CHAIRMAN OF BOD IS JOHN T. WALTON .

BRANDS OF WALMART:-

•Keepsake- Jewelry

•Faded Glory-Apparel

•No Boundaries- Accessories

•GEORGE-Ladies Apparel

•Mary-Kate and Ashley- Girls Department

•Equate- Health and Beauty

•One Source- Vitamins

•OI’ Roy- Pet Food

•Puritan- Clothing

•Great Value- Food

•Sam’s Choice- Food and Beverage

In 1950, Sam Walton purchased a store from

 Luther E. Harrison in Bentonville and 

opened Walton's 5 & 10. Thus, the Ozark

 Mountain town of 2,900 residents would 

become the headquarters for the world's

 largest retailer. In 1962 Walton invested 

95% of the capital to open the first Walmart 

store.In April 1983, the company opened its

 first Sam's Club store, a membership-based

 discount warehouse club in Midwest

 City, Oklahoma. In 1985, with 882 stores

 with sales of $8.4 billion and 104,000

 associates, the company expanded

 into Wisconsin and Colorado, and the first

 stores opened in Minnesota in 1986.In

 February 1988, company founder Sam Walton

 stepped down as Chief Executive Officer,

 and David Glass was named to succeed

 him.Walton remained on as Chairman of the

 Corporate Board  Directors,Also in 1988,

 the first Wal-Mart Super center was

 introduced in Washington, Missouri.

The super center concept features everything

 contained in an average Walmart discount

 store, in addition to a tire and oil change 

shop, optical center, one-hour photo processing 

lab, portrait studio, and numerous alcove 

shops such as banks, cellular telephone stores, hair and nail salons,

video rental stores, and other fast food outlets.

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MARKETING

MARKETING MEANS TO UNDERSTAND CUSTOMER NEEDS, SATISFYING AND MAKE PROFIT. IT IS THE PROCESS OF COMMUNICATING THE VALUE OF A PRODUCT OR SERVICE TO CUSTOMERS FOR THE PURPOSE OF SELLING THE PRODUCT OR SERVICE. MARKETING SATISFIES NEEDS AND WANTS THROUGH EXCHANGE PROCESS AND BUILDING LONG TERM RELATIONSHIP.

MARKETING IS EVERYWHERE. MARKETING AFFECTS OUR DAY -TO- DAY LIFE. IT IS EMBEDDED IN EVERYTHING, FROM THE CLOTHS WE WEAR TO THE WEBSITES WE CLICK ON, TO THE ADS WE SEE. FORMALLY OR INFORMALLY, PEOPLE AND ORGANISATIONS ENGAGE IN A VAST NUMBER OF ACTIVITIES THAT COULD BE CALLED MARKETING. GOOD MARKETING IS NO ACCIDENT, BUT A RESULT OF CAREFUL PLANNING AND EXECUTION. ITS EXCELLENCE IS RARE AND DIFFICULT TO ACHIEVE. IT IS BOTH ART AND SCIENCE. FINANCIAL SUCCESS OFTEN DEPENDS ON MARKETING ABILITY. MARKETING MANAGERS MUST MAKE MAJOR DECISIONS SUCH AS WHAT FEATURES TO DESIGN INTO A NEW PROODCT, WHAT PRICES TO OFFER, WHER TO SELL PRODUCTS, AND HOW MUCH TO SPEND ON ADVERTISING OR SALES. THEY MUST ALSO MAKE MORE DETAILES DECISIONS SUCH AS THE EXACT COLOUR FOR NEW PACKAGING. SKILLFUL MARKETING IS A NEVERENDING PROCESS. MARKETING DEALS WITH IDENTIFING AND MEETING HUMAN AND SOCIAL NEEDS. ONE OF THE SHORTES DEFINITIONS OF MARKETING IS “MEETING NEEDS PROFITABLY.”

MARKETING IS AN ORGANISATIONAL FUNCTION AND A SET OF PROCESS FOR CREATING, COMMUNICATING AND DELIVERING VALUE TO CUSTOMERS AND FOR MANAGING CUSTOMER RELATIONSHIP IN WAYS THAT BENEFIT THE ORGANISATION AND ITS STAKE HOLDERS.  MARKETING IS A SOCIETAL PROCESS BY WHICH INDIVIDUAL AND GROUPS OBTAIN WHAT THEY NEED AND WANT THROUGH CREATING, OFFERING AND FREELY EXCHANGING PRODUCT AND SERVICES OF VALUE WITH OTHERS. THE AIM OF MARKETING IS TO KNOW AND UNDERSTAND THE CUSTOMER SO WELL THAT THE PRODUCT OR SERVICE FITS HIM AND SELLS ITSELF. MARKETING SHOULD RESULT IN A CUSTOMER WHO IS READY TO BUY. ALL THAT SHOULD BE NEEDED THEN IS TO MAKE THE PRODUCT OR SERVICE AVAILABLE. MARKETING WORKS FOR SENSING, SERVING, SATISFYING AND MAKE PROFIT. MARKETING IS AN ONGOING PROCESS WHICH BEGINS AND ENDS WITH CUSTOMER.

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BRAND ENSURES QUALITY

BRAND IS A COMBINATION OF NAME, TAGLINE, GRAPHICS, COLORS, TERM, SYMBOL, DESIGN AND LOGO. BRANDED PRODUCT ALWAYS UNIQUE AND DIFFERENT FROM OTHERS, AND IT IS ALSO COSTLY.

YES, BRAND ENSURES QUALITY. COMPANIES HAVE TO SPEND MANY YEARS, INVESTMENT AND HARD WORK TO MAKE BRAND. AFTER EXPERIENCE OF MANY YEARS THEY FULLY UNDERSTAND ABOUT WHOLE MARKET. AND THEY ALSO UNDERSTAND THAT IF THEY HAVE TO SALE ANY PRODUCT, THEY HAVE TO INCREASE QUALITY. WITHOUT QUALITY NO ANYONE IS GOING TO BUY. TO CREATE BRAND THEY INCREASE QUALITY OF PRODUCT. AND AFTER INCREASE QUALITY NO. OF CUSTOMERS  INCREASE AUTOMATIC. BRANDS HAVE TO MAINTAIN QUALITY FOR SURVIVE IN THE MARKET. 

WE ALL KNOW THAT COSTLY PRODUCT  ALWAYS GIVES GOOD QUALITY. AND PRICE OF BRANDED  PRODUCT IS ALWAYS COSTLY. PEOPLE ALSO THINK THAT BRAND MEANS QUALITY, SO MAXIMUM PEOPLE  DON'T SEE PRICE THEY SEE QUALITY. GENERALLY LADIES DON'T SEE PRICE. THEY LIKE TO PURCHASE FROM MALL OR SUPERMARKET OR MEGA-MART, NOT FROM LOCAL MARKET..

HUMAN RESOURCE PLANNING(HRP)

HUMAN   RESOURCE   PLANNING

HUMAN RESOURCE IS A VERY IMPORTANT ASSET FOR COMPANIES. HUMAN RESOURCE PLAN PLAYS VERY IMPORTANT ROLE TO REALISE OBJECTIVES OF COMPANY. IT IS ALSO CALLED EMPLOYMENT OR PERSONNEL PLANNING. IT IS THE PROCESS OF GETTING THE RIGHT NUMBER OF QUALIFIED PEOPLE INTO THE RIGHT JOB AT THE RIGHT TIME SO THAT ORGANISATION CAN MEET ITS OBJECTIVES. IT IS AN INTEGRAL PART OF THE OVERALL CORPORATE PLAN AND BROAD THINKING OF MANAGEMENT ABOUT MANPOWER WITHIN THE ORGANISATION.

WITHOUT HUMAN RESOURCE PLANNING, IT IS DIFFICULT TO FIND THE RIGHT PEOPLE AT THE RIGHT TIME. IT IS REQUIRE CHANGES IN MARKET CONDITIONS, TECHNOLOGY, PRODUCTS AND GOVERNMENT REGULATIONS IN AN EFFECTIVE WAY. IT ALSO HELPS IN DECREASING WAGE AND SALARY COST IN THE LONG RUN. IT PROVIDES USEFUL INFORMATION WHICH HELPS IN PROMOTION. IT OFFERS A NUMBER OF BENEFITS. IT SUPPLIES PEOPLE WITH REQUISITE SKILLS CONTINUOUSLY WHO CAN HANDLE CHALLENGING JOBS EASILY. TOP EXECUTIVES ARE RESPONSIBLE FOR HUMAN RESOURCE PLANNING BECAUSE IT IS ONE OF THE IMPORTANT FACTORS INFLUENCING THE SUCCESS OF AN ORGANISATION.  THE HR PLAN MUST FIT IN THE OVERALL OBJECTIVES OF THE ORGANISATION. IMPORTANT ASPECTS SUCH AS PEOPLE WORKING IN THE ORGANISATION, WORKING CONDITION, HUMAN RELATIONSHIP, ETC., MUST BE KEPT IN MIND WHILE DEVELOPING THE PLAN.

CORPORATE STORY 6

              ROUND ONE IS JOB REFERRAL SITE STARTED IN APRIL 2011 BY NISHANT MATHUR, AN MBA FROM INSEAD WHO HAD PREVIOUSLY WORKED WITH ACCENTURE IN ATLANTA, DELHI AND MUMBAI. MATHUR SAYS  HE WAS INSPIRED TO START THE SITE FROM HIS OWN EXPERIENCE OF REFERRING SOMEONE HE KNEW, “A COUPLE OF YEARS AGO , I MET A FRIEND WHO HAD MOVED BACK FROM US.SHE WAS LOOKING FOR A JOB WITH ACCENTURE AND WAS MORE THAN QUALIFIED  TO GET IT. HOWEVER, EVEN AFTER A MONTH AFTER APPLYING THROUGH JOB PORTALS AND THE COMPANY’S WEBSITE, SHE DID NOT HEAR BACK FROM THEM.  I THEN CONNECTED HER TO A FORMER COLLEAGUE AND AFTER HE REFERRED MY FRIEND, SHE GOT AN INTERVIEW CALL WITHIN TWO WEEKS.”

 THIS HELPED MATHUR REALISE THE VALUE OF NETWORKING AND PERSONAL RECOMMENDATIONS. MATHUR STARTED ROUND ONE WITH Rs 15 LAKH OF HIS OWN MONEY.  ACCORDING TO MATHUR, ROUND HAS OVER 12000 REFERRERS FROM 2000 COMPANIES, AND 400000 JOB SEEKERS REGISTERED WITH ITS SERVICE. THEY ARE MOSTLY FROM THE IT, BANKING, KPO AND CONSULTANCY SECTORS.ROUND ONE’S CUSTOMERS ARE TYPICALLY 20-35 YEARS OLD, AND FROM TIER 1 OR 2 CITIES. ROUND ONE EARNS ITS REVENUE FROM THE ONE TIME REGISTRATION FEE OF RS 100 AND THE ADDITIONAL FEES(FROM RS 500 TO RS 900, DEPENDING ON HOW EXPERIANCED THE JOB SEEKER IS)JOB SEEKERS PAY TO INTERACT WITH REFERRERS. ABOUT 30-50% JOB SEEKERS APPLY FOR MORE THAN ONE REFERRAL, WHICH HELPS BOOST THE COMPANY’S INCOME. ROUND ONE CURRENTLY EARNS ABOUT RS8 LAKH EVERY MONTH. MATHUR SAYS REVENUE HAVE BEEN GROWING AT 25% EVERY MONTH. 

MARKETING MIX

       WE HAVE BEEN TREATING MARKETING AS A PROCESS OF VALUE DELIVERY. ONE NEEDS A MECHANISM/VEHICLE, FOR CARRYING OUT THIS PROCESS. THE MARKETING MIX IS THE MECHANISM/VEHICLE, A MARKETER USES HERE. IT IS A BUSINESS TOOL USED IN MARKETING AND BY MARKETING PROFESSIONALS. THE TERM MARKETING MIX WAS COINED IN AN ARTICLE WRITTEN BY NEIL BORDEN CALLED 'THE CONCEPT OF MARKETING MIX' IN 1953. IT IS STILL USED TODAY TO MAKE IMPORTANT DECISIONS THAT LEAD TO THE EXECUTION OF A MARKETING PLAN. IT REFERS TO THE SET OF ACTIONS  OR TACTICS, THAT A COMPANY USES TO PROMOTE ITS BRAND OR PRODUCT IN THE MARKET. IT DELIVERS VALUE THROUGH EACH OF THE 4Ps. IT IS A COMBINATION OF 4Ps.

1. PRODUCT:- A PRODUCT IS SEEN AS AN ITEM THAT SATISFIES WHAT A CONSUMER DEMANDS. IT IS A TANGIBLE GOOD OR INTANGIBLE SERVICE.

• PRODUCT DESIGN, FEATURES,BRAND NAME, MODELS, STYLE, APPEARANCE
• PRODUCT QUALITY
• WARRANTY
• PACKAGE, MATERIAL, SIZE, LABELING
• PRE-SALE, AFTER-SALE, SERVICE STANDARDS, SERVICE CHARGES

2.PRICE:- THE AMOUNT A CUSTOMER PAYS FOR THE PRODUCT. IT IS VERY IMPORTANT AS IT DETERMINES THE COMPANY'S PROFIT AND SURVIVAL. 

• PRICING POLICIES, MARGINS, DISCOUNTS AND REBATES
• TERMS OF DELIVERY, PAYMENT TERMS, CREDIT TERMS AND INSTALLMENTS
• PURCHASE FACILITIES, RESALE PRICE MAINTENANCE

3.PLACE:- REFERS TO PROVIDING THE PRODUCT AT A PLACE WHICH IS CONVENIENT FOR CONSUMERS TO ACCESS. REFERS TI THE POINT OF SALE. IN EVERY  INDUSTRY, CATCHING THE EYE OF CONSUMERS AND MAKING IT EASY FOR THEM TO BUY IT IS THE MAIN AIM OF A GOOD DISTRIBUTION OR PLACE STRATEGY.  

•   CHANNELS OF DISTRIBUTION, CHANNEL DESIGN, TYPES OF INTERMEDIARIES
• LOCATION OF OUTLETS
• TRANSPORTATION, WAREHOUSING, INVENTORY LEVEL, ORDER PROCESSING

4. PROMOTION:- THIS REFERS TO ALL THE ACTIVITIES UNDERTAKEN TO MAKE THE PRODUCT AND SERVICE KNOWN TO THE USER AND TRADE.  ALL OF THE METHODS OF COMMUNICATION THAT A MARKETER MAY USE TO PROVIDE INFORMATION TO DIFFERENT PARTIES ABOUT THE PRODUCT.

• SELLING EXPERTISE, SIZE  AND QUALITY OF SALES FORCE
• MEDIA MIX, VEHICLE, PROGRAMMES
• GIFT, PRICE OFF, COUPONS, CONTESTS, PRIZES, PUBLICITY.

CORPORATE STORY 5

AKSHUNA BAKSHI HAS STARTED HER OWN COMPANY "TRAVELISTA" LAST YEAR. SHE IS A GRADUATE IN MASS MEDIA AND COMMUNICATION FROM THE DELHI UNIVERSITY.  AS A CHILD, TRAVELS FOR BAKSHI MEANT CHANGE IN LANDSCAPE BUT IT ALSO MEANT LEAVING YOUR OLD FRIENDS BEHIND AND BEGINNING THE SEARCH FOR NEW FRIENDS. BAKSHI SAYS- "MY FATHER WAS IN THE DEFENSE SERVICES AND EVERY FEW YEARS, WE HAD TO RELOCATE TO AN ENTIRELY DIFFERENT PLACE. I FELT BAD AND I DID NOT LIKE THIS NOMADIC LIFE BUT AS I GREW UP AND UNDERSTOOD THE FACT THAT LEAVING DOES NOT MEAN END, IT ALSO MEANS KEEPING THE FRIENDS WHOM I AM LEAVING BEHIND CLOSER TO HEART. THUS, RELOCATING TO EVERY NEW PLACE MEANS LEARNING A NEW LANGUAGE, UNDERSTANDING CULTURE AND ENJOYING NEW EXPERIENCES. I ALWAYS WANTED TO DO SOMETHING OF MY OWN. MY MOTHER HAS TOLD ME THAT WHEN I WAS JUST SIX, I WANTED TO PUT UP A GOL GAPPA STALL OUTSIDE THE HOUSE. DURING MY GRADUATION, MY FRIEND AND I THOUGHT OF MAKING MONEY BY WRITING LOVE LETTERS AND SELLING THEM TO COLLEGE STUDENTS. IT DID NOT WORK OUT BECAUSE OF SOME LOGISTICS ISSUE OTHERWISE I WOULD HAVE BECOME A LOVE LETTER SPECIALIST." AFTER COMPLETING HER GRADUATION, BAKSHI PURSUED A COURSE IN CREATIVE, CULTURAL AND MEDIA INDUSTRY FROM KINGS COLLEGE, LONDON AND SHE FEELS THAT THE EXPERIENCE AND THE COURSE PLAY AN IMPORTANT ROLE IN SHAPING UP TRAVELISTA AND HER OWN IDEAS. DURING HER STAY IN LONDON, BAKSHI ALSO WORKED WITH BRITISH COUNCIL BUT DECIDED TO STAY ON AND START SOMETHING OF HER OWN.

          TRAVELISTA WAS FOUNDED IN 2012 AND THE IDEA WAS TO MAKE TRAVEL FILMS THAT PROMOTED THE CULTURAL SPIRIT OF THE PLACE, PROVIDE A PLATFORM FOR SEVERAL EXHIBITORS WHO ARE WORKING AROUND THE CULTURE AND TRADITION OF DIFFERENT PLACES, SCREEN TRAVEL FILMS, TRAVELS PHOTOGRAPHS ETC.

BAKSHI AGAIN SAYS- "LAST YEAR WE RECEIVED 200 FILMS ENTRIES AND AROUND 30 EXHIBITORS. A LOT OF TRAVELERS AND BACKPACKERS HAVE BECOME A PART OF TRAVELISTA NOW. AKSHAY CHUGNANI   OF INDIANBACKPACKER.COM IS ALSO THE PART OF TRAVELISTA THIS YEAR. I WOULD LIKE MORE AND MORE PEOPLE TO VISIT THE FAIR AS IT WILL NOT ONLY ENCOURAGE US AT TRAVELISTA BUT ALSO CREATE A SUSTAINABLE MODEL FOR MANY  OF OUR EXHIBITORS."

 TRAVELISTA FAIR ORGANISED FROM OCTOBER 11 TO 13 WAS BIGGER AND BETTER AS THERE WERE MANY MORE EXHIBITORS. OUT OF 700 TRAVEL FILMS RECEIVED  AND 30 SCREENED DURING THE THREE DAY EVENT.

LEADERSHIP

 

a  leader  is  a  person  who  has  a  clear and  long  term  vision.  he  acts  as  a motivational  force  for  sustainable growth  of  the  organization. he acts for  change  and  transforms  dreams  into  realities.  the  leader  must  be   a  man  of  high  integrity  to  be  able  to inculcate  the  right  value  system  in the  organization.  leaders  are  cultivated  with  perseverance,  confidence  building  and  delegation  of  responsibilities  and  duties.  leaders  are made  through  hard  work,  commitment,  dedication,  and  passion.  the  biggest  leadership  lesion  is  to  dream  and  dare.  we  need  to  work  really  hard  for  success.   a  leader  is  somebody  whom  people  follow  or  who  directs others . leadership  as  the  ability  to  influence  a  group  toward  the  achievement  of  a  vision  or  set  of  goals.

 good leaders are made not born. if you have the desire and willpower, you can become an effective leader. good leaders develop through a never ending process of self-study, education, training, and experience.

to inspire your workers into higher levels of teamwork, there are certain things you must be, know, and, do. these do not come naturally, but are acquired through continual work and study. good leaders are continually working and studying to improve their leadership skills.

leader must have an honest understanding of who you are, what you know, and what you can do. when people are deciding if they respect you as a leader, they do not think about your attributes, rather, they observe what you do so that they can know who you really are. they use this observation to tell if you are an honorable and trusted leader or a self-serving person who misuses authority to look good and get promoted. the basis of good leadership is honorable character and selfless service to your organization

Leadership is the ability to motivate individuals or teams, the creativity to try new things and the wisdom to anchor yourself in humility.

BRAND

    WHEN WE START A NEW COMPANY, WE HAVE TO FACE MANY PROBLEMS. WE FACE ALL PROBLEMS TO MAKE OUR COMPANY BRANDED. WE HAVE TO CREATE A GOOD MARKET OF OUR PRODUCT THROUGH LOW PRICE, ADVERTISEMENT, GOOD QUALITY, PROMOTION ETC. AND AFTER SOME YEARS WHEN OUR PRODUCT BECOME BRANDED, THEN NO NEED TO DO ALL THAT THINGS WHICH WE DONE IN STARTING PERIOD. BECAUSE NAME OF ANY BRAND IS ENOUGH TO SELL THE PRODUCT. WHEN CUSTOMER GO TO MARKET THEY TRY TO BUY BRANDED PRODUCT BECAUSE THEY KNOW THAT QUALITY OF BRANDED PRODUCT IS ALWAYS GOOD. AND THEY READY TO PAY MORE MONEY FOR BRANDED PRODUCTS. MIDDLE CLASS FAMILY HAS NO ENOUGH MONEY, BUT THEY ARE ALWAYS READY TO PAY FOR BRANDED PRODUCTS. FOR BRANDED COMPANIES IT IS EASY TO SELL THEIR PRODUCT BECAUSE OF THEIR NAME, AND THEY EARN MORE MONEY. DEMAND OF BRANDED PRODUCT IS INCREASING DAY BY DAY. ALL PEOPLE WANT TO USE BRANDED PRODUCTS.

         MALL IS A BIG REASON FOR INCREASING PROFIT OF BRANDED COMPANIES. PEOPLE ALWAYS WANT TO GO IN MALL FOR SHOPPING, BECAUSE PEOPLE GET MANY PRODUCT IN ONE PLACE. IN MY THINKING 90% PEOPLE OF BIG CITIES GO IN MALL, BECAUSE EVERYONE WANTS TO LIVE LUXURIOUS LIFE. WHEN ANY PRODUCT BECOME BRANDED, THEY STARTED TO EARN MORE PROFIT IN EASY WAY.

        BRANDED COMPANIES EARN PROFITS ALSO THROUGH STUDENTS. STUDENTS GO IN BIG CITIES FOR STUDY AND THERE ARE MANY MALLS IN BIG CITIES. THEY ALWAYS VISIT MALLS EVEN THEY HAVE TO BUY SOMETHING OR NOT. AND WHEN THEY VISIT THEY SEE MANY NEW AND STYLIST CLOTHS AND THEY BUY. THEY SPEND MONEY FREELY BECAUSE THEY DON'T EARN MONEY, THEIR PARENTS SEND HIM MONEY. SO THEY DON'T KNOW VALUE OF MONEY. IN BIG CITIES, MAXIMUM BOYS HAVE GIRLFRIEND AND GIRLS HAVE BOYFRIEND, AND THEY ALWAYS VISIT MALL AND BUY BRANDED CLOTHS. THEY GIVE PRIORITY TO PRODUCT, BRAND, QUALITY, FASHION NOT MONEY.

     THERE ARE MANY REASONS TO EARN PROFIT FOR BRANDED COMPANIES. SO IF YOU WANT TO OPEN NEW COMPANY, YOU NEED TO MAKE IT BRANDED AS SOON AS POSSIBLE.  

   

COCA-COLA

coca-cola is the most ubiquitous brand in history. it started in 1883 and it has successfully kept its brand relevant for over 100 years. people of 200 countries around the world drink some 1.2 billion 8-ounce serving of the cola,each day. revenues of coca cola in 2003 topped $21 billion. coke's first president, ASA CANDLER, printed coupons offering free first tastes of the coca cola drink, to gain new customers. he hired the company's first celebrity, music hall performer Hilda Clark, in the 1890s . during the heyday of mass-market TV advertising, coke was the master of the 30-second TV spot. its legendary "i'd like to buy the world a coke" and "Mean Joe Greene" ads were rated as two of the best ads ever by advertising age. during world war 2 when the army shipped cokes to soldiers in Europe and Asia, coke cemented its image as the "All-American beverage." but over time, coke realized it would need a more local feel in each country. the company uses different ad agencies in different countries in order to make the brand feel local.

coke also sells a wide range of different-flavored sodas in different countries. in 2004, coke launched a beer-flavored carbonated beverage in japan. coca-cola now gets two-third of its revenue from outside the united states. coca-cola remains the top global brand, achieving the top ranking in BusinessWeek's Global Brand Scorecard once again 2003. In Britain, coke's mycokemusic.com website lets surfers legally download over 250000 songs. 

   Chris Lowe, a coke marketing executive, explained how the company stays on top:" you can never betray the core values of the brand, but you can work to make those values fresh and relevant. if you can't speak to people in these times, then you become an old icon."

MUMBAI'S LOCAL FIXEERS

MUMBAI BASED REPAIRE FIRM THEEK KAR DO OFFERS TO SET YOUR HOUSEHOLD APPLIANCES RIGHT – FROM FAULTY AIR CONDITIONERS, REFRIGERATORS, AND TELEVISIONS TO CEILING FANS AND EVEN BROKEN WATER TAPS. IT WAS STARTED IN NOVEMBER 2012 WITH A SEED CAPITAL OF Rs 5 LAKH, BY SONAKSHI PRATAP,22, AND HARDIK SHAH,23, CA ALONG WITH BHAVISHYA PRATAP,18, AND SHANTANU KAMATH,17. CUSTOMERS CAN REGISTER COMPLAINTS ON THE FIRM’S WEBSITE OR CALL ITS HELPLINE. A FEE OF Rs 250 IS CHARGED IF THE CUSTOMER DOESN’T AVAIL OF ITS SERVICES, BUT THIS IS WAIVED IF THE TECHNICIAN REACHES MORE THAN TWO HOURS AFTER THE COMPLAINT WAS REGISTERED. BILLS VARY FROM Rs 750 TO Rs 3000 AND PRODUCTS ARE RETURNED WITHIN THREE DAYS WITH A 90 DAY SERVICE WARRANTY. SHAH SAYS CONVERSION RATES ARE AS HIGH AS 85-90% FOR DIRECT CALLING CUSTOMERS, AND 20% OF THOSE ARE ROUTED THROUGH DIRECTORY SERVICES.  NEW EMPLOYEES UNDERGO POLICE VERIFICATION AND ARE TRAINED IN SOFT SKILLS BEFORE BEING ASSIGNED WORK. IT PLANS TO SERVICE CELLPHONES SOON, BY THE END OF THIS YEAR.

CS4 NIRMA

Dr. Karsanbhai Patel started Nirma in 1969, and went on to create a whole new segment in the Indian domestic detergent market. During that time the domestic detergent market only had the premium segment and there were very few companies, mainly the MNCs, which were into this business. Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmadabad and carry out door to door selling of his hand made product. He gave money back guarantee with every pack that was sold. Karsanbhai Patel managed to successful detergent powder for Rs 3 per kg, when the cheapest detergent at that time was Rs 13 per kg. So he was able to successfully target the middle and lower middle income segment.
                Sabki pasand nirma.........................
Nirma became a huge success and all this was a result of Karsanbhai Patel's entrepreneurial skills. Karsanbhai Patel had good knowledge of chemicals and he came with nirma detergent which was a result of innovative combination of the important ingredients. Consumers now had a quality detergent powder having an affordable price tag. Nirma focused on cost reduction strategies to make a place for itself in the market. In the 1980 nirma moved ahead of surf, a detergent by HLL, to capture a large market share. Later, nirma ssuccessfully entered in the premium segment of soaps and detergent. Nirma went to become the largest detergent and the second largest soap company in india. Nirma had more than 35% market share in detergent segment and around 20% market share in the toilet segment. The company got listed on the stock exchanges  in the year 1994.

       According to forbes in 2005 karsanbhai patel's net worth was $ 640 m and it is going to touch the $ 1000 m mark soon.

CORPORATE STORY 3

A successful industrialist Prakash Ambadas Kharwadkar was born in a farmer’s family in the most backward village “kalampuri” (Maharashtra) in 1946. He completed his primary education at the village school. He did btech in chemical engineering from Mumbai University in 1966. He was latter appointed as lecturer in an engineering college, but he had to take only one lecture. So for the rest of time he had no any work. Getting bored over the free time he left the job and did mba from Mumbai University. He joined Hindustan liver after mba, he did not continue here for long period and started his onward journey. From Chandigarh, Bangalore and Mumbai he reached to Birla group in Kolkata. And at the age of 37 years in 1983_84 he was made the vice president of the company at the monthly salary of rupees one lakh. During his stay in Birla group he also came in contact of oswal company of Ludhiana. From here he thought of becoming an entrepreneur and he left the job. After setting up an industry he initially selected Orissa and Uttar Pradesh. He invested rupees six lakhs in the year 1985_86 in Kanpur.

66 years old kharwadkar is not only a successful industrialist, but is a great visionary who is engaged in making plans for bringing change in the exiting social condition. He is the managing director of corona plus industries limited. Corona plus detergent company started with a capital of rupees six lakhs. The sole aim of kharwadkar’s life is not to earn only money and richness for his personal pleasure. He also wants to change the social conditions for a better future of millions of youths and others. He believes, “ if we use our energy and money for discharging our social responsibility we would certainly be able to bring a change in the society.” For his untiring efforts in becoming a successful entrepreneur and a dynamic social reformer the government of Maharashtra felicitated him for udyamita and samajik dayitava in the year 2013