MUMBAI BASED REPAIRE FIRM THEEK KAR DO
OFFERS TO SET YOUR HOUSEHOLD APPLIANCES RIGHT – FROM FAULTY AIR CONDITIONERS,
REFRIGERATORS, AND TELEVISIONS TO CEILING FANS AND EVEN BROKEN WATER TAPS. IT
WAS STARTED IN NOVEMBER 2012 WITH A SEED CAPITAL OF Rs 5 LAKH, BY SONAKSHI
PRATAP,22, AND HARDIK SHAH,23, CA ALONG WITH BHAVISHYA PRATAP,18, AND SHANTANU
KAMATH,17. CUSTOMERS CAN REGISTER COMPLAINTS ON THE FIRM’S WEBSITE OR CALL ITS
HELPLINE. A FEE OF Rs 250 IS CHARGED IF THE CUSTOMER DOESN’T AVAIL OF ITS
SERVICES, BUT THIS IS WAIVED IF THE TECHNICIAN REACHES MORE THAN TWO HOURS
AFTER THE COMPLAINT WAS REGISTERED. BILLS VARY FROM Rs 750 TO Rs 3000 AND
PRODUCTS ARE RETURNED WITHIN THREE DAYS WITH A 90 DAY SERVICE WARRANTY. SHAH
SAYS CONVERSION RATES ARE AS HIGH AS 85-90% FOR DIRECT CALLING CUSTOMERS, AND 20%
OF THOSE ARE ROUTED THROUGH DIRECTORY SERVICES.
NEW EMPLOYEES UNDERGO POLICE VERIFICATION AND ARE TRAINED IN SOFT SKILLS
BEFORE BEING ASSIGNED WORK. IT PLANS TO SERVICE CELLPHONES SOON, BY THE END OF
THIS YEAR.
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