SOCIAL MEDIA

BECAUSE OF SOCIAL MEDIA, THE WORLD HAS CHANGED. PEOPLE USE SOCIAL MEDIA FOR FINDING THEIR LONG LOST FRIENDS, BUILD RELATIONSHIPS, COMMUNICATE, AND SHARING. COMPANIES USE IT FOR ADVERTISING, BUILDING BRANDS, INTERACT WITH POTENTIAL AND CURRENT CONSUMERS,  AND FEEDBACK. EACH COMPANY HAS OWN FACEBOOK PAGE, TWITTER ACCOUNT, A BLOG AND A WEBSITE. SOCIAL MEDIA IS REACHING NEW HEIGHTS AND DEVELOPING GREATER OPPORTUNITIES EVERY DAY. THE CHALLENGE FOR COMPANIES WILL BE TO UNDERSTAND THESE OPPORTUNITIES AND MAKE FULL UTILIZATION OF THEM. TODAY IN ANY BUSINESS IT HAS BECOME IMPOSSIBLE TO IGNORE THE IMPACT OF SOCIAL MEDIA.

INTERNET HAS MADE THE WORD 'SOCIAL' TO BE USED IN A COMPLETELY DIFFERENT FORMAT. SOCIAL MEDIA IS THE NEW AND UPCOMING PLAYING FIELD WITH GROWING COMPETITION AND UNIMAGINED INNOVATION. EVERY DAY NEW STRATEGIES ARE BEING UNCOVERED, NEW IDEAS ARE BEING TRIED, NEW TRENDS ARE BEING DISCOVERED, AND NEW CHALLENGES ARE BEING FACED BY BUSINESSES ALL AROUND THE WORLD. BEING INTERCONNECTED THROUGH SOCIAL MEDIA HAS CHANGED EVEN THE MEANING OF INFORMATION EXCHANGE AND IDEA EXCHANGE. NO LONGER DOES ONE NEED TO PHYSICALLY MEET TO DISCUSS IDEAS, PRESENT THEM OR SELL THEM. THE SOCIAL MEDIA GENERATES ABOUT TWICE THE NUMBER MARKETING LEADS AS COMPARED TO TRADITIONAL METHODS LIKE TELEMARKETING, DAILY MAIL AND TRADE SHOWS. 

THE MOST POPULAR SOCIAL NETWORKING SITE, FACEBOOK HAS MORE THAN 1.10 BILLION USERS. TWITTER ANOTHER SOCIAL NETWORKING SITE HAS MORE THAN 450 MILLION TOTAL USERS. THE YEAR 2013 SAW A HUGE BOOST IN THE NUMBER OF USERS OF VARIOUS SOCIAL MEDIA SITES. GOOGLE+ HAS ALSO BEGUN TO INTEREST MARKETERS. MORE THAN 60% MARKETERS ARE PLANNING TO INCREASE THEIR USAGE IN GOOGLE+. 

SOCIAL MEDIA PROVIDES AN ENVIRONMENT WHERE USERS AND PR PROFESSIONALS CAN CONVERSE, WHERE PR PROFESSIONALS CAN PROMOTE THEIR BRAND AND IMPROVE THEIR COMPANY'S IMAGE BY LISTENING AND RESPONDING TO WHAT THE PUBLIC IS SAYING ABOUT THEIR PRODUCT.