When Samrat Goyal’s brother’s
house caught fire, they found very few options for emergency cleaning services.
Those available were either expensive or incapable of handling client
requirements. A Boston Consulting Group employee, Goyal then decided to team up
with childhood friend Ishan Baisoya to start Broomberg as a position solution.
“We want to provide quality on-call cleaning services. People treat cleaning as
a chore. We train our professionals before sending them out and treat cleaning
as a science” says Goyal. Broomberg functions in Delhi and NCR with cleaning
services for offices, restaurants, showrooms, and small medical clinics. Of all
its customers collected by flyers, door-to-door marketing and social media- 80%
are residential and 20% commercial.
Broomberg has four cleaning teams
with four trained members each. Services start from Rs 4500 for a 1-BHK flat,
with three services: deep cleaning (cleaning the entire house), super clean
(cleaning plus steam cleaning of washrooms) and ultra clean (all of the above
plus cleaning the upholstery). A 3-BHK flat can take up to seven hours to
clean. It also offers annual packages with a 15% monthly discount. Broomberg
aims to set up 25 cleaning teams, grow to other metros, earn Rs 12-15 lakh per
month by the end of FY15. We are currently not making profits but we expect to
earn well once the business scale up,” says Goyal. Here’s hoping they don’t get
swept away by the competition.
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