1. A company must establish a position in the minds of its targeted customers.
2. The position should be singular, providing one simple and consistent message.
3. The position must set a company apart from its competitors.
4. Positioning needs to keep competitors out, not draw them in.
5. Think about your own experiences as a customer.
6. Immediately you start thinking long term as opposed to short term. when you think long term you stop making the mistakes.
7. A successful investor knows when to be arrogant and when to be humble.
8. Don't work for anyone whose investment philosophy you don't agree with.
9. Our selling ability determines the success or failure of any transaction.
10. A robust economy strongly depends on good salesmanship.
2. The position should be singular, providing one simple and consistent message.
3. The position must set a company apart from its competitors.
4. Positioning needs to keep competitors out, not draw them in.
5. Think about your own experiences as a customer.
6. Immediately you start thinking long term as opposed to short term. when you think long term you stop making the mistakes.
7. A successful investor knows when to be arrogant and when to be humble.
8. Don't work for anyone whose investment philosophy you don't agree with.
9. Our selling ability determines the success or failure of any transaction.
10. A robust economy strongly depends on good salesmanship.
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