DOSA PLAZA (CORPORATE STORY 10)

Dosa Plaza is the sole runner in the category of south Indian cuisines that has gained popularity nationwide for its innovative approach and wide varieties of recipes. From a humble inception, Dosa Plaza grew into a lavish success story that it has become today. It has sailed different waves and seen different tides before achieving its current position - India's fastest growing food chain of south Indian cuisine. The company sees the current success as mere milestone in its never-ending journey of growth and improvement. HISTORY 1990 Mr. Prem Ganapathy, a passionate cook and aspiring entrepreneur from Tamil Nadu, arrived at Mumbai took up a cook’s job in a small restaurant. 1992 Mr. Ganpathy started an outlet serving south-Indian cuisine alongside a street in Navi Mumbai. 1992-1997 Mr. Ganapathy was joined by his brothers during this period. Mr. Ganapathy used to sell 10 –15 variety of dosa’s in his menu. 1998 Prem Sagar Dosa Plaza started off as one man’s dream. Mr. Ganpathy, the man behind the creation of India’s only most popular venture for south-Indian cuisine, launched a well-polished open restaurant. 1999 Along with his Dosa outlet he tried his luck by investing in a Chinese Restaurant in which he incurred a loss. But he tried Chinese cuisine in his dosa’s which worked very well he got passionate and invented variety of dosa’s with Chinese style like American Chopsuey, Schezwan Dosa, Paneer chilly, Spring roll dosa etc. By the year end, Dosa Plaza had fashioned 20-25 original varieties of dosas. 2000 He made his Dosa’s popular by serving them complimentary to his customers which was eagerly accepted by his customers. The tremendous response he received from his customers inspired him to fashion many more original one-of-its-kind recipes. Dosa Plaza had already made its presence felt in the hearts of the food-lovers. By 2002, Dosa Plaza had 104 delicious varieties of dosas in its list. 2003 Prem Sagar Dosa Plaza opened his first branch as Dosa Plaza in Shopping Mall with well furnished, well-polished Express model outlet with an International look and served healthy and nutritious dosa’s. Dosa Plaza gained popularity and was noticed by the media as an emerging trend amongst food-lovers. Dosa Plaza opened franchising offer rights started pouring in. During this year Mr. Ganapathy signed and opened his 1st franchise outlet at Thane, Wonder Mall. 2005 Dosa Plaza opened outlets in 7 different locations of India like Inorbit Mall-Malad, R-Mall- Mulund, Sahara Mall-Lucknow etc. across India. 2007 Dosa Plaza had established its outlets in 9 states of India and was spearing into the international market. With 23 outlet all over india 2008 Dosa Plaza make its presence in largest mall of Asia. 2008 marks the entry of the brand Dosa Plaza into International market by opening outlet in New Zealand & 35 Outlets in India. 2009 Dosa Plaza plans to opens its 2nd outlet in New Zealand at Sky City Metro, Auckland. Dosa Plaza now has its presence in 12 states of India. 2010 Dosa Plaza has opened its 3rd outlet in New Zealand at 14B Botany junction,227 te Irirangi, Dr Manukau City. 2011 Dosa Plaza launches its 1st Outlet of Middle East in DUBAI. 2012 Dosa Plaza launches its 4th outlet in Middle East, having its presence in Muscat, Dubai & Sharjah.  By 2012 Dosa Plaza operates 45 outlets in India and 7 International Outlets in 3 Countries (UAE, OMAN & NEW ZEALAND). The company’s strategy is to grow profitably by making each store self sustainable. The company will expand through franchise model in addition to opening its own stores.  Dosa Plaza is a member of Franchise Association of India (FAI), the association, Dosa Plaza is the sole runner in the category of south Indian cuisines that has gained popularity nationwide for its innovative approach and wide varieties of recipes. From a humble inception, Dosa Plaza grew into a lavish success story that it has become today. It has sailed different waves and seen different tides before achieving its current position - India's fastest growing food chain of south Indian cuisine. The company sees the current success as mere milestone in its never-ending journey of growth and improvement.FAI is the member association of the prestigious World franchise Council (WFC) from India. Dosa Plaza follows the Franchise Code of Conduct laid down by the Association.

START A NEW BUSINESS

IF YOU ARE THINKING TO START A NEW BUSINESS OR COMPANY THEN YOU NEED TO DO PLANNING FIRSTLY, SUCH AS WHICH TYPE OF BUSINESS YOU WANT TO START, WHICH TYPE OF PRODUCT OR SERVICE YOU WANT TO PRODUCE OR GIVE, IN WHICH AREA YOU WANT TO START, THAT AREA IS SUITABLE FOR YOUR PRODUCT OR NOT, WHO IS YOUR TARGET CUSTOMER, HOW MUCH MONEY REQUIRE FOR START, WHERE WILL YOU OPEN OFFICE, ETC. BECAUSE WITHOUT PLANNING YOU MAY  GO IN LOSS OR YOUR BUSINESS MAY BE STOP. BEFORE START ANY BUSINESS, YOU MUST REGISTER YOUR BUSINESS OR COMPANY WITH GOVERNMENT. NOW A DAYS EVERYTHING IS HAPPENING ONLINE. SO YOU ALSO REQUIRE A WEBSITE OF YOUR COMPANY. WITHOUT WEBSITE YOU CAN NOT GROW IN COMING TIME. 

IN MY THINKING, GIVE SERVICE IS MORE IMPORTANT THAN ONLY SALE. YOU MUST GIVE GOOD SERVICES AFTER SALE OF PRODUCT. AND WHEN YOU EARN PROFIT YOU NEED TO MAINTAIN IT. TO RUN THE BUSINESS SMOOTHLY, YOU WILL HAVE TO DO MANY THINGS. ONE MORE IMPORTANT THING, YOU MUST TAKE ADVICE FROM KNOWLEDGEABLE, EXPERIENCE, POSITIVE, HONEST AND GOOD HUMAN BEING PERSONALITY, BEFORE START. YOU ALSO NEED TO MAINTAIN A GOOD RELATIONSHIP WITH ALL THOSE PEOPLE WHO HELP YOU IN YOUR BUSINESS. BECAUSE RELATIONSHIP ALSO HELPS A LOT IN SUCCESS OF ANY BUSINESS. YOU GIVE TRAINING, MOTIVATION AND LOVE TO YOUR ALL EMPLOYEE OR WORKER REGULARLY. YOU ALSO MUST BE A GOOD HUMAN BEING. 

IF YOU FAIL IN YOUR FIRST BUSINESS, DON'T WORRY, TRY AGAIN, TRY AGAIN, TRY AGAIN, AND TRY AGAIN. ONE DAY YOU WILL SUCCESS, DEFINITELY.

       THANK YOU AND BEST OF LUCK.

SOCIAL MEDIA

BECAUSE OF SOCIAL MEDIA, THE WORLD HAS CHANGED. PEOPLE USE SOCIAL MEDIA FOR FINDING THEIR LONG LOST FRIENDS, BUILD RELATIONSHIPS, COMMUNICATE, AND SHARING. COMPANIES USE IT FOR ADVERTISING, BUILDING BRANDS, INTERACT WITH POTENTIAL AND CURRENT CONSUMERS,  AND FEEDBACK. EACH COMPANY HAS OWN FACEBOOK PAGE, TWITTER ACCOUNT, A BLOG AND A WEBSITE. SOCIAL MEDIA IS REACHING NEW HEIGHTS AND DEVELOPING GREATER OPPORTUNITIES EVERY DAY. THE CHALLENGE FOR COMPANIES WILL BE TO UNDERSTAND THESE OPPORTUNITIES AND MAKE FULL UTILIZATION OF THEM. TODAY IN ANY BUSINESS IT HAS BECOME IMPOSSIBLE TO IGNORE THE IMPACT OF SOCIAL MEDIA.

INTERNET HAS MADE THE WORD 'SOCIAL' TO BE USED IN A COMPLETELY DIFFERENT FORMAT. SOCIAL MEDIA IS THE NEW AND UPCOMING PLAYING FIELD WITH GROWING COMPETITION AND UNIMAGINED INNOVATION. EVERY DAY NEW STRATEGIES ARE BEING UNCOVERED, NEW IDEAS ARE BEING TRIED, NEW TRENDS ARE BEING DISCOVERED, AND NEW CHALLENGES ARE BEING FACED BY BUSINESSES ALL AROUND THE WORLD. BEING INTERCONNECTED THROUGH SOCIAL MEDIA HAS CHANGED EVEN THE MEANING OF INFORMATION EXCHANGE AND IDEA EXCHANGE. NO LONGER DOES ONE NEED TO PHYSICALLY MEET TO DISCUSS IDEAS, PRESENT THEM OR SELL THEM. THE SOCIAL MEDIA GENERATES ABOUT TWICE THE NUMBER MARKETING LEADS AS COMPARED TO TRADITIONAL METHODS LIKE TELEMARKETING, DAILY MAIL AND TRADE SHOWS. 

THE MOST POPULAR SOCIAL NETWORKING SITE, FACEBOOK HAS MORE THAN 1.10 BILLION USERS. TWITTER ANOTHER SOCIAL NETWORKING SITE HAS MORE THAN 450 MILLION TOTAL USERS. THE YEAR 2013 SAW A HUGE BOOST IN THE NUMBER OF USERS OF VARIOUS SOCIAL MEDIA SITES. GOOGLE+ HAS ALSO BEGUN TO INTEREST MARKETERS. MORE THAN 60% MARKETERS ARE PLANNING TO INCREASE THEIR USAGE IN GOOGLE+. 

SOCIAL MEDIA PROVIDES AN ENVIRONMENT WHERE USERS AND PR PROFESSIONALS CAN CONVERSE, WHERE PR PROFESSIONALS CAN PROMOTE THEIR BRAND AND IMPROVE THEIR COMPANY'S IMAGE BY LISTENING AND RESPONDING TO WHAT THE PUBLIC IS SAYING ABOUT THEIR PRODUCT.

DIRECT MARKETING

DIRECT MARKETING IS THE PROCESS OF REACH AND DELIVER GOODS AND SERVICES TO CUSTOMERS WITHOUT USING ANY MARKETING MIDDLEMAN. THERE ARE MANY CHANNELS TO REACH CUSTOMERS SUCH AS DIRECT MAIL, TELEMARKETING, WEBSITES, MOBILE ETC. DIRECT MARKETERS BUILD LONG TERM RELATIONSHIPS WITH CUSTOMERS. THEY SEND BIRTHDAY CARDS, INFORMATION MATERIALS. DIRECT MARKETING HAS BEEN A FAST GROWING AVENUE FOR SERVING CUSTOMERS. DIRECT MARKETERS CAN BUY A MAILING LIST WITH NAME, EMAIL ID AND CONTACT NUMBER. THEY BUILD GOOD RELATIONSHIP THROUGH CALL AND MESSAGE. AFTER BUILD RELATIONSHIP, THEY CONVINCE TO BUY THEIR PRODUCT. THEY DO COLD CALL, WARM CALL AND HOT CALL. DIRECT MARKETING MUST INTEGRATED WITH OTHER COMMUNICATIONS AND CHANNEL ACTIVITIES. CITIGROUP, AT&T, IBM, FORD, AND AMERICAN AIRLINES HAVE USED INTEGRATED DIRECT MARKETING TO BUILD PROFITABLE RELATIONSHIPS WITH CUSTOMERS. DIRECT MARKETING COMPANIES SUCH AS L.L. BEAN, EDDIE BAUER, AND FRANKLIN MINT BUILD THEIR BRANDS IN THE DIRECT MARKETING MAILING ORDER AND PHONE ORDER BUSINESS AND THEN OPENED RETAIL STORES.

  USING HIGHLY SELECTIVE MAILING LISTS, DIRECT MARKETERS SEND OUT MILLIONS OF MAIL PIECES EACH YEAR.  SOME DIRECT MARKETERS MAIL CDs, DVDs, AND COMPUTER DISCS TO CUSTOMERS. COMPANIES MAY SEND FULL-LINE MERCHANDISE CATALOGS, SPECIALTY CONSUMER CATALOGS. MANY DIRECT MARKETERS FIND COMBINING CATALOGS AND WEBSITES AN EFFECTIVE WAY TO SELL. THEY USE ALL THE MAJOR MEDIA. NEWSPAPERS AND MAGAZINES CARRY ABUNDANT PRINT ADS OFFERING BOOKS, ARTICLES OF CLOTHING, APPLIANCES, AND OTHER GOODS AND SERVICES THAT INDIVIDUALS CAN ORDER VIA TOLL-FREE NUMBERS. DIRECT MARKETERS AND THEIR CUSTOMERS USUALLY ENJOY MUTUALLY REWARDING RELATIONSHIPS.

THE NEWEST CHANNELS FOR SELLING DIRECTLY TO CUSTOMERS ARE ELECTRONICS. THE INTERNET IS HIGHLY ACCOUNTABLE AND ITS EFFECTS CAN BE EASILY TRACED.   MARKETERS CAN ALSO PLACE ADVERTISING BASED ON KEYWORDS FROM SEARCH ENGINES, TO REACH PEOPLE. MARKETERS MUST GO WHERE THE CUSTOMERS ARE, AND INCREASINGLY THAT IS ONLINE. DIRECT MARKETING IS ATTRACTIVE TO MANY MARKETERS BECAUSE ITS POSITIVE RESULTS CAN MEASURE DIRECTLY. ANOTHER COMMON FORM OF DIRECT MARKETING IS TELEMARKETING, IN WHICH MARKETERS CONTACT CUSTOMERS BY PHONE. THE PRIMARY BENEFIT TO BUSINESSES IS INCREASED LEAD GENERATION, WHICH HELPS BUSINESSES INCREASE SALES VOLUME AND CUSTOMER BASE. THE MOST SUCCESSFUL TELEMARKETING SERVICE PROVIDERS FOCUS ON GENERATING MORE "QUALIFIED" LEADS THAT HAVE A HIGHER PROBABILITY OF GETTING CONVERTED INTO ACTUAL SALES.

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INTEL(corporate story 9)

INTEL MAKES THE MICROPROCESSORS THAT FOUND IN 80% OF THE WORLD’S PERSONAL COMPUTERS. IN THE EARLY DAYS, INTEL MICROPROCESSORS WERE KNOWN BY THEIR ENGINEERING NUMBERS SUCH AS ‘80386’ OR ‘80486’. COMPETITORS CAME OUT WITH THEIR OWN ‘486’ CHIPS. THEREFORE, INTEL’S PRODUCTS HIDDEN FROM CONSUMERS AND INTEL HAD HARD TIME CONVINCING CONSUMERS TO PAY MORE FOR ITS HIGH PERFORMANCE PRODUCTS. THE COMPANY CHOSE A TRADEMARK ABLE NAME ‘PENTIUM’ AND LAUNCHED THE ‘INTEL INSIDE’. INTEL STARTED TO PLACE AN ‘INTEL INSIDE’ STICKER ON THE OUTSIDE OF COMPUTER MANUFACTURER’S PCS AND LAPTOPS.

INTEL CORPORATION IS AN AMERICAN MULTINATIONAL SEMICONDUCTOR CHIP MAKER CORPORATION. IT HEADQUARTERED IN SANTA CLARA, CALIFORNIA. INTEL IS THE WORLD'S LARGEST AND HIGHEST VALUED SEMICONDUCTOR CHIP MAKER, BASED ON REVENUE. INTEL CORPORATION, FOUNDED ON JULY 18, 1968. INTEL ALSO MAKES MOTHERBOARD CHIPSETS, NETWORK INTERFACE CONTROLLERS AND INTEGRATED CIRCUITS, FLASH MEMORY, GRAPHIC CHIPS, EMBEDDED PROCESSORS AND OTHER DEVICES RELATED TO COMMUNICATIONS AND COMPUTING. IT IS FOUNDED BY ROBERT NOYCE AND GORDON MOORE . 

INTEL WAS AN EARLY DEVELOPER OF SRAM AND DRAM MEMORY CHIPS. ALTHOUGH INTEL CREATED THE WORLD'S FIRST COMMERCIAL MICROPROCESSOR CHIP IN 1971, IT WAS NOT UNTIL THE SUCCESS OF THE PERSONAL COMPUTER (PC) THAT THIS BECAME ITS PRIMARY BUSINESS. DURING THE 1990S, INTEL INVESTED HEAVILY IN NEW MICROPROCESSOR DESIGNS FOSTERING THE RAPID GROWTH OF THE COMPUTER INDUSTRY. DURING THIS PERIOD INTEL BECAME THE DOMINANT SUPPLIER OF MICROPROCESSORS FOR PCS. THE 2013 RANKINGS OF THE WORLD'S 100 MOST VALUABLE BRANDS PUBLISHED BY MILLWARD BROWN OPTIMOR SHOWED THE COMPANY'S BRAND VALUE AT NUMBER 61.

 INTEL HAS RECENTLY INTRODUCED A 3-D TRANSISTOR THAT IMPROVES PERFORMANCE AND ENERGY EFFICIENCY. INTEL HAS BEGUN MASS-PRODUCING THIS 3-D TRANSISTOR, NAMED THE TRI-GATE TRANSISTOR, WITH THEIR 22 NM PROCESS, WHICH IS CURRENTLY USED IN THEIR 3RD GENERATION CORE PROCESSORS INITIALLY RELEASED ON APRIL 29, 2012.

INTEL'S BUSINESS GREW DURING THE 1970S AS IT EXPANDED AND IMPROVED ITS MANUFACTURING PROCESSES AND PRODUCED A WIDER RANGE OF PRODUCTS, STILL DOMINATED BY VARIOUS MEMORY DEVICES.

WHILE INTEL CREATED THE FIRST COMMERCIALLY AVAILABLE MICROPROCESSOR (INTEL 4004) IN 1971 AND ONE OF THE FIRST MICROCOMPUTERS IN 1972. IN JUNE 2011, INTEL INTRODUCED THE FIRST PENTIUM MOBILE PROCESSOR BASED ON THE SANDY BRIDGE CORE. THE B940, CLOCKED AT 2 GHZ, IS FASTER THAN EXISTING OR UPCOMING MOBILE CELERONS, ALTHOUGH IT IS ALMOST IDENTICAL TO DUAL-CORE CELERON CPUS IN ALL OTHER ASPECTS.

ROBERT NOYCE WAS INTEL'S CEO AT ITS FOUNDING IN 1968, FOLLOWED BY CO-FOUNDER GORDON MOORE IN 1975. ANDY GROVE BECAME THE COMPANY'S PRESIDENT IN 1979 AND ADDED THE CEO TITLE IN 1987 WHEN MOORE BECAME CHAIRMAN. IN 1998 GROVE SUCCEEDED MOORE AS CHAIRMAN, AND CRAIG BARRETT, ALREADY COMPANY PRESIDENT, TOOK OVER.

 ON MAY 18, 2005, BARRETT HANDED THE REINS OF THE COMPANY OVER TO PAUL OTELLINI, WHO PREVIOUSLY WAS THE COMPANY PRESIDENT AND COO AND WHO WAS RESPONSIBLE FOR INTEL'S DESIGN WIN IN THE ORIGINAL IBM PC. THE BOARD OF DIRECTORS ELECTED OTELLINI AS PRESIDENT AND CEO, AND BARRETT REPLACED GROVE AS CHAIRMAN OF THE BOARD. GROVE STEPPED DOWN AS CHAIRMAN, BUT IS RETAINED AS A SPECIAL ADVISER. IN MAY 2009, BARRETT STEPPED DOWN AS CHAIRMAN OF THE BOARD AND WAS SUCCEEDED BY JANE SHAW. IN MAY 2012, INTEL VICE CHAIRMAN ANDY BRYANT, WHO HAD PREVIOUSLY HELD THE POSTS OF CFO (1994) AND CHIEF ADMINISTRATIVE OFFICER (2007) AT INTEL, SUCCEEDED SHAW AS EXECUTIVE CHAIRMAN.

ON MAY 2, 2013, EXECUTIVE VICE PRESIDENT AND COO BRIAN KRZANICH WAS ELECTED AS INTEL'S SIXTH CEO, A SELECTION THAT BECAME EFFECTIVE ON MAY 16, 2013 AT THE COMPANY'S ANNUAL MEETING. INTEL'S SOFTWARE HEAD RENÉE JAMES WAS SELECTED AS PRESIDENT OF THE COMPANY, A ROLE THAT IS SECOND TO THE CEO POSITION.

AS OF MAY 2013, INTEL'S BOARD OF DIRECTORS CONSISTS OF ANDY BRYANT, JOHN DONAHOE, FRANK YEARY, AMBASSADOR CHARLENE BARSHEFSKY, SUSAN DECKER, REED HUNDT, PAUL OTELLINI, JAMES PLUMMER, DAVID POTTRUCK, AND DAVID YOFFIE. INTEL HAS A MANDATORY RETIREMENT POLICY FOR ITS CEOS WHEN THEY REACH AGE 65, ANDY GROVE RETIRED AT 62, WHILE BOTH ROBERT NOYCE AND GORDON MOORE RETIRED AT 58. GROVE RETIRED AS CHAIRMAN AND AS A MEMBER OF THE BOARD OF DIRECTORS IN 2005 AT AGE 

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PERSONALITY

PERSONALITY MEANS PERSONAL ABILITY. ABILITY TO DO RIGHT THING, IN RIGHT MANNER, ON RIGHT TIME.  IF YOU WANT TO BETTER UNDERSTAND THE BEHAVIOR OF SOMEONE IN AN ORGANIZATION, IT HELPS IF YOU KNOW SOMETHING ABOUT HIS OR HER PERSONALITY. PERSONALITY IS THE SOME TOTAL OF WAYS IN WHICH AN INDIVIDUAL REACTS AND INTERACTS WITH OTHERS. IT IS A COMBINATION OF, BODY LANGUAGE, EYE CONTACT, SMILE, GESTURE, POSTURE, BEHAVIOR, COMMUNICATION, APPEARANCE, DRESSING, GROOMING, MANNERS ETC. IT HELPS IN CREATING A POSITIVE IMPACT ON OTHERS. PERSONALITY ALSO DEPENDS ON ENVIRONMENT AROUND US SUCH AS FAMILY, FRIENDS, SOCIETY AND RELATION. CULTURE ALSO AFFECTS NORMS, ATTITUDES AND VALUES THAT ARE PASSED ALONG FROM ONE GENERATION TO THE NEXT. THE MOST IMPORTANT REASON MANAGERS NEED TO KNOW HOW TO MEASURE PERSONALITY IS BECAUSE RESEARCH HAS SHOWN THAT PERSONALITY TESTS ARE USEFUL IN HIRING DECISIONS. PERSONALITY AND ABILITY TESTING IN THE WORKPLACE IS USED FOR RECRUITMENT, SELECTION, APPRAISAL AND PROMOTION.   

THE WORD “PERSONALITY” ORIGINATES FROM THE LATIN WORD PERSONA, WHICH MEANS MASK. PERSONALITY ALSO REFERS TO THE PATTERN OF THOUGHTS, FEELING, SOCIAL ADJUSTMENT AND BEHAVIOR. 

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METRODELIGHT.COM (corporate story 8)

METRODELIGHT.COM AN ONLINE SHOPPING COMPANY, STARTED BY FOUR PGDM SECOND YEAR STUDENTS OF ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY, GREATER NOIDA.  IT IS A COMPANY OF ONLINE SHOPPING, REAL STATE, ADMISSION CONSULTANCY AND ITS OWN PRODUCT ”KUTUMB”. METRODELIGHT.COM STARTED ITS OWN BRAND KUTUMB OF RICE, RAJMA, PULSES, ETC. ITS STORE IS SITUATED IN GREATER NOIDA. THIS NEW COMPANY PROVIDES FREE HOME DELIVERY. NOW NO NEED TO GO MARKET OR MALL AND WASTE TIME FOR SHOPPING. JUST GIVE ORDER AND YOU WILL GET YOUR ALL USEFUL AND BRANDED PRODUCT AT YOUR ADDRESS ON CHEAPER PRICE THAN MARKET.  YOU WILL HAVE TO GIVE MONEY TO DELIVERY BOY.

TWO MONTHS AGO THIS FANTASTIC IDEA CAME IN MIND OF Mr. SUMIT GHOSE. HE CALLED TO SHUBHAM SHUKLA, SUSHIL YADAV AND ANIRBHAN SHAH AND SHARED HIS IDEA. ALL BECAME READY TO WORK ON THIS IDEA. THAT TIME THESE THREE BOYS WERE ON THEIR HOME, THEY CAME BACK GREATER NOIDA IMMEDIATELY AND STARTED TO WORK. THEY HAD NO MORE MONEY SO THEY ARRANGED MONEY BY SALE THEIR LAPTOPS AND MOBILES. THEY ALSO ARRANGED SOME MONEY FROM THEIR FRIENDS.  FINALLY THEY STARTED IT WITH INVESTMENT OF RS 2 LAKHS. THEY HAD TO DO VERY HARD WORK TO START IT. THEY LAUNCHED THEIR PRODUCT KUTUMB ON 13.12.2013.

 TO WATCH VIDEO OF METRODELIGHT.COM ON YOUTUBE CLICK

http://www.youtube.com/watch?v=bitu1jG8fqs

 FOR MORE DETAIL VISIT

WWW.METRODELIGHT.COM

OR CALL TO GIVE ORDER-

9654639531,8860914997

WALMART (CORPORATE STORY 7)

   WAL-MART IS AN AMERICAN MULTINATIONAL RETAIL CORPORATION. IT RUNS CHAIN OF LARGE DISCOUNT DEPARTMENT STORE. IT IS THE WORLD SECOND LARGEST PUBLIC CORPORATION. THIS COMPANY IS CONTROLLED BY WALTON FAMILY. THIS COMPANY WAS FOUNDED BY SAM WALTON IN 1962. IT IS HEADQUARTERED IN BENTONVILLE, ARKANSAS. . IT HAS 8500 STORES IN 15 COUNTRIES, UNDER 55 DIFFERENT NAMES.

ON JULY 2, 1962 WALTON OPEN THE FIRST WAL-MART DISCOUNT CITY CENTER IT IS LOCATED AT W.WALNUT STREET IN ROGER.IN  1988, WAL-MART WAS THE MOST PROFITABLE RETAILER IN THE US.  IN 1988, SAM WALTON STEPPED DOWN AS CEO AND REPLACED BY DAVID GLASS. IT IS WORLD LARGEST RETAILER. ITS NET SALES IS $433,854 MILLION  IN THE  YEAR ENDING 2012.MORE THAN 1.3 MILLION EMPLOYEES ASSOCIATES WORLDWIDE WITH WAL-MART. THERE ARE MORE THAN 3200 FACILITIES IN IT IN THE US. MORE THAN 100 MILLION CUSTOMERS PER   WEEK VISIT WAL-MART STORES IN WORLD.

CO-FOUNDER OF WALMART IS SAM AND BUD WALTON.

PRESIDENT AND CEO OF WALMART IS H. LEE SCOTT, JR.

CHAIRMAN OF EXECUTIVE BOD IS DAVID D. GLASS.

CHAIRMAN OF BOD IS JOHN T. WALTON .

BRANDS OF WALMART:-

•Keepsake- Jewelry

•Faded Glory-Apparel

•No Boundaries- Accessories

•GEORGE-Ladies Apparel

•Mary-Kate and Ashley- Girls Department

•Equate- Health and Beauty

•One Source- Vitamins

•OI’ Roy- Pet Food

•Puritan- Clothing

•Great Value- Food

•Sam’s Choice- Food and Beverage

In 1950, Sam Walton purchased a store from

 Luther E. Harrison in Bentonville and 

opened Walton's 5 & 10. Thus, the Ozark

 Mountain town of 2,900 residents would 

become the headquarters for the world's

 largest retailer. In 1962 Walton invested 

95% of the capital to open the first Walmart 

store.In April 1983, the company opened its

 first Sam's Club store, a membership-based

 discount warehouse club in Midwest

 City, Oklahoma. In 1985, with 882 stores

 with sales of $8.4 billion and 104,000

 associates, the company expanded

 into Wisconsin and Colorado, and the first

 stores opened in Minnesota in 1986.In

 February 1988, company founder Sam Walton

 stepped down as Chief Executive Officer,

 and David Glass was named to succeed

 him.Walton remained on as Chairman of the

 Corporate Board  Directors,Also in 1988,

 the first Wal-Mart Super center was

 introduced in Washington, Missouri.

The super center concept features everything

 contained in an average Walmart discount

 store, in addition to a tire and oil change 

shop, optical center, one-hour photo processing 

lab, portrait studio, and numerous alcove 

shops such as banks, cellular telephone stores, hair and nail salons,

video rental stores, and other fast food outlets.

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MARKETING

MARKETING MEANS TO UNDERSTAND CUSTOMER NEEDS, SATISFYING AND MAKE PROFIT. IT IS THE PROCESS OF COMMUNICATING THE VALUE OF A PRODUCT OR SERVICE TO CUSTOMERS FOR THE PURPOSE OF SELLING THE PRODUCT OR SERVICE. MARKETING SATISFIES NEEDS AND WANTS THROUGH EXCHANGE PROCESS AND BUILDING LONG TERM RELATIONSHIP.

MARKETING IS EVERYWHERE. MARKETING AFFECTS OUR DAY -TO- DAY LIFE. IT IS EMBEDDED IN EVERYTHING, FROM THE CLOTHS WE WEAR TO THE WEBSITES WE CLICK ON, TO THE ADS WE SEE. FORMALLY OR INFORMALLY, PEOPLE AND ORGANISATIONS ENGAGE IN A VAST NUMBER OF ACTIVITIES THAT COULD BE CALLED MARKETING. GOOD MARKETING IS NO ACCIDENT, BUT A RESULT OF CAREFUL PLANNING AND EXECUTION. ITS EXCELLENCE IS RARE AND DIFFICULT TO ACHIEVE. IT IS BOTH ART AND SCIENCE. FINANCIAL SUCCESS OFTEN DEPENDS ON MARKETING ABILITY. MARKETING MANAGERS MUST MAKE MAJOR DECISIONS SUCH AS WHAT FEATURES TO DESIGN INTO A NEW PROODCT, WHAT PRICES TO OFFER, WHER TO SELL PRODUCTS, AND HOW MUCH TO SPEND ON ADVERTISING OR SALES. THEY MUST ALSO MAKE MORE DETAILES DECISIONS SUCH AS THE EXACT COLOUR FOR NEW PACKAGING. SKILLFUL MARKETING IS A NEVERENDING PROCESS. MARKETING DEALS WITH IDENTIFING AND MEETING HUMAN AND SOCIAL NEEDS. ONE OF THE SHORTES DEFINITIONS OF MARKETING IS “MEETING NEEDS PROFITABLY.”

MARKETING IS AN ORGANISATIONAL FUNCTION AND A SET OF PROCESS FOR CREATING, COMMUNICATING AND DELIVERING VALUE TO CUSTOMERS AND FOR MANAGING CUSTOMER RELATIONSHIP IN WAYS THAT BENEFIT THE ORGANISATION AND ITS STAKE HOLDERS.  MARKETING IS A SOCIETAL PROCESS BY WHICH INDIVIDUAL AND GROUPS OBTAIN WHAT THEY NEED AND WANT THROUGH CREATING, OFFERING AND FREELY EXCHANGING PRODUCT AND SERVICES OF VALUE WITH OTHERS. THE AIM OF MARKETING IS TO KNOW AND UNDERSTAND THE CUSTOMER SO WELL THAT THE PRODUCT OR SERVICE FITS HIM AND SELLS ITSELF. MARKETING SHOULD RESULT IN A CUSTOMER WHO IS READY TO BUY. ALL THAT SHOULD BE NEEDED THEN IS TO MAKE THE PRODUCT OR SERVICE AVAILABLE. MARKETING WORKS FOR SENSING, SERVING, SATISFYING AND MAKE PROFIT. MARKETING IS AN ONGOING PROCESS WHICH BEGINS AND ENDS WITH CUSTOMER.

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BRAND ENSURES QUALITY

BRAND IS A COMBINATION OF NAME, TAGLINE, GRAPHICS, COLORS, TERM, SYMBOL, DESIGN AND LOGO. BRANDED PRODUCT ALWAYS UNIQUE AND DIFFERENT FROM OTHERS, AND IT IS ALSO COSTLY.

YES, BRAND ENSURES QUALITY. COMPANIES HAVE TO SPEND MANY YEARS, INVESTMENT AND HARD WORK TO MAKE BRAND. AFTER EXPERIENCE OF MANY YEARS THEY FULLY UNDERSTAND ABOUT WHOLE MARKET. AND THEY ALSO UNDERSTAND THAT IF THEY HAVE TO SALE ANY PRODUCT, THEY HAVE TO INCREASE QUALITY. WITHOUT QUALITY NO ANYONE IS GOING TO BUY. TO CREATE BRAND THEY INCREASE QUALITY OF PRODUCT. AND AFTER INCREASE QUALITY NO. OF CUSTOMERS  INCREASE AUTOMATIC. BRANDS HAVE TO MAINTAIN QUALITY FOR SURVIVE IN THE MARKET. 

WE ALL KNOW THAT COSTLY PRODUCT  ALWAYS GIVES GOOD QUALITY. AND PRICE OF BRANDED  PRODUCT IS ALWAYS COSTLY. PEOPLE ALSO THINK THAT BRAND MEANS QUALITY, SO MAXIMUM PEOPLE  DON'T SEE PRICE THEY SEE QUALITY. GENERALLY LADIES DON'T SEE PRICE. THEY LIKE TO PURCHASE FROM MALL OR SUPERMARKET OR MEGA-MART, NOT FROM LOCAL MARKET..

HUMAN RESOURCE PLANNING(HRP)

HUMAN   RESOURCE   PLANNING

HUMAN RESOURCE IS A VERY IMPORTANT ASSET FOR COMPANIES. HUMAN RESOURCE PLAN PLAYS VERY IMPORTANT ROLE TO REALISE OBJECTIVES OF COMPANY. IT IS ALSO CALLED EMPLOYMENT OR PERSONNEL PLANNING. IT IS THE PROCESS OF GETTING THE RIGHT NUMBER OF QUALIFIED PEOPLE INTO THE RIGHT JOB AT THE RIGHT TIME SO THAT ORGANISATION CAN MEET ITS OBJECTIVES. IT IS AN INTEGRAL PART OF THE OVERALL CORPORATE PLAN AND BROAD THINKING OF MANAGEMENT ABOUT MANPOWER WITHIN THE ORGANISATION.

WITHOUT HUMAN RESOURCE PLANNING, IT IS DIFFICULT TO FIND THE RIGHT PEOPLE AT THE RIGHT TIME. IT IS REQUIRE CHANGES IN MARKET CONDITIONS, TECHNOLOGY, PRODUCTS AND GOVERNMENT REGULATIONS IN AN EFFECTIVE WAY. IT ALSO HELPS IN DECREASING WAGE AND SALARY COST IN THE LONG RUN. IT PROVIDES USEFUL INFORMATION WHICH HELPS IN PROMOTION. IT OFFERS A NUMBER OF BENEFITS. IT SUPPLIES PEOPLE WITH REQUISITE SKILLS CONTINUOUSLY WHO CAN HANDLE CHALLENGING JOBS EASILY. TOP EXECUTIVES ARE RESPONSIBLE FOR HUMAN RESOURCE PLANNING BECAUSE IT IS ONE OF THE IMPORTANT FACTORS INFLUENCING THE SUCCESS OF AN ORGANISATION.  THE HR PLAN MUST FIT IN THE OVERALL OBJECTIVES OF THE ORGANISATION. IMPORTANT ASPECTS SUCH AS PEOPLE WORKING IN THE ORGANISATION, WORKING CONDITION, HUMAN RELATIONSHIP, ETC., MUST BE KEPT IN MIND WHILE DEVELOPING THE PLAN.