CORPORATE STORY 6

              ROUND ONE IS JOB REFERRAL SITE STARTED IN APRIL 2011 BY NISHANT MATHUR, AN MBA FROM INSEAD WHO HAD PREVIOUSLY WORKED WITH ACCENTURE IN ATLANTA, DELHI AND MUMBAI. MATHUR SAYS  HE WAS INSPIRED TO START THE SITE FROM HIS OWN EXPERIENCE OF REFERRING SOMEONE HE KNEW, “A COUPLE OF YEARS AGO , I MET A FRIEND WHO HAD MOVED BACK FROM US.SHE WAS LOOKING FOR A JOB WITH ACCENTURE AND WAS MORE THAN QUALIFIED  TO GET IT. HOWEVER, EVEN AFTER A MONTH AFTER APPLYING THROUGH JOB PORTALS AND THE COMPANY’S WEBSITE, SHE DID NOT HEAR BACK FROM THEM.  I THEN CONNECTED HER TO A FORMER COLLEAGUE AND AFTER HE REFERRED MY FRIEND, SHE GOT AN INTERVIEW CALL WITHIN TWO WEEKS.”

 THIS HELPED MATHUR REALISE THE VALUE OF NETWORKING AND PERSONAL RECOMMENDATIONS. MATHUR STARTED ROUND ONE WITH Rs 15 LAKH OF HIS OWN MONEY.  ACCORDING TO MATHUR, ROUND HAS OVER 12000 REFERRERS FROM 2000 COMPANIES, AND 400000 JOB SEEKERS REGISTERED WITH ITS SERVICE. THEY ARE MOSTLY FROM THE IT, BANKING, KPO AND CONSULTANCY SECTORS.ROUND ONE’S CUSTOMERS ARE TYPICALLY 20-35 YEARS OLD, AND FROM TIER 1 OR 2 CITIES. ROUND ONE EARNS ITS REVENUE FROM THE ONE TIME REGISTRATION FEE OF RS 100 AND THE ADDITIONAL FEES(FROM RS 500 TO RS 900, DEPENDING ON HOW EXPERIANCED THE JOB SEEKER IS)JOB SEEKERS PAY TO INTERACT WITH REFERRERS. ABOUT 30-50% JOB SEEKERS APPLY FOR MORE THAN ONE REFERRAL, WHICH HELPS BOOST THE COMPANY’S INCOME. ROUND ONE CURRENTLY EARNS ABOUT RS8 LAKH EVERY MONTH. MATHUR SAYS REVENUE HAVE BEEN GROWING AT 25% EVERY MONTH. 

MARKETING MIX

       WE HAVE BEEN TREATING MARKETING AS A PROCESS OF VALUE DELIVERY. ONE NEEDS A MECHANISM/VEHICLE, FOR CARRYING OUT THIS PROCESS. THE MARKETING MIX IS THE MECHANISM/VEHICLE, A MARKETER USES HERE. IT IS A BUSINESS TOOL USED IN MARKETING AND BY MARKETING PROFESSIONALS. THE TERM MARKETING MIX WAS COINED IN AN ARTICLE WRITTEN BY NEIL BORDEN CALLED 'THE CONCEPT OF MARKETING MIX' IN 1953. IT IS STILL USED TODAY TO MAKE IMPORTANT DECISIONS THAT LEAD TO THE EXECUTION OF A MARKETING PLAN. IT REFERS TO THE SET OF ACTIONS  OR TACTICS, THAT A COMPANY USES TO PROMOTE ITS BRAND OR PRODUCT IN THE MARKET. IT DELIVERS VALUE THROUGH EACH OF THE 4Ps. IT IS A COMBINATION OF 4Ps.

1. PRODUCT:- A PRODUCT IS SEEN AS AN ITEM THAT SATISFIES WHAT A CONSUMER DEMANDS. IT IS A TANGIBLE GOOD OR INTANGIBLE SERVICE.

• PRODUCT DESIGN, FEATURES,BRAND NAME, MODELS, STYLE, APPEARANCE
• PRODUCT QUALITY
• WARRANTY
• PACKAGE, MATERIAL, SIZE, LABELING
• PRE-SALE, AFTER-SALE, SERVICE STANDARDS, SERVICE CHARGES

2.PRICE:- THE AMOUNT A CUSTOMER PAYS FOR THE PRODUCT. IT IS VERY IMPORTANT AS IT DETERMINES THE COMPANY'S PROFIT AND SURVIVAL. 

• PRICING POLICIES, MARGINS, DISCOUNTS AND REBATES
• TERMS OF DELIVERY, PAYMENT TERMS, CREDIT TERMS AND INSTALLMENTS
• PURCHASE FACILITIES, RESALE PRICE MAINTENANCE

3.PLACE:- REFERS TO PROVIDING THE PRODUCT AT A PLACE WHICH IS CONVENIENT FOR CONSUMERS TO ACCESS. REFERS TI THE POINT OF SALE. IN EVERY  INDUSTRY, CATCHING THE EYE OF CONSUMERS AND MAKING IT EASY FOR THEM TO BUY IT IS THE MAIN AIM OF A GOOD DISTRIBUTION OR PLACE STRATEGY.  

•   CHANNELS OF DISTRIBUTION, CHANNEL DESIGN, TYPES OF INTERMEDIARIES
• LOCATION OF OUTLETS
• TRANSPORTATION, WAREHOUSING, INVENTORY LEVEL, ORDER PROCESSING

4. PROMOTION:- THIS REFERS TO ALL THE ACTIVITIES UNDERTAKEN TO MAKE THE PRODUCT AND SERVICE KNOWN TO THE USER AND TRADE.  ALL OF THE METHODS OF COMMUNICATION THAT A MARKETER MAY USE TO PROVIDE INFORMATION TO DIFFERENT PARTIES ABOUT THE PRODUCT.

• SELLING EXPERTISE, SIZE  AND QUALITY OF SALES FORCE
• MEDIA MIX, VEHICLE, PROGRAMMES
• GIFT, PRICE OFF, COUPONS, CONTESTS, PRIZES, PUBLICITY.

CORPORATE STORY 5

AKSHUNA BAKSHI HAS STARTED HER OWN COMPANY "TRAVELISTA" LAST YEAR. SHE IS A GRADUATE IN MASS MEDIA AND COMMUNICATION FROM THE DELHI UNIVERSITY.  AS A CHILD, TRAVELS FOR BAKSHI MEANT CHANGE IN LANDSCAPE BUT IT ALSO MEANT LEAVING YOUR OLD FRIENDS BEHIND AND BEGINNING THE SEARCH FOR NEW FRIENDS. BAKSHI SAYS- "MY FATHER WAS IN THE DEFENSE SERVICES AND EVERY FEW YEARS, WE HAD TO RELOCATE TO AN ENTIRELY DIFFERENT PLACE. I FELT BAD AND I DID NOT LIKE THIS NOMADIC LIFE BUT AS I GREW UP AND UNDERSTOOD THE FACT THAT LEAVING DOES NOT MEAN END, IT ALSO MEANS KEEPING THE FRIENDS WHOM I AM LEAVING BEHIND CLOSER TO HEART. THUS, RELOCATING TO EVERY NEW PLACE MEANS LEARNING A NEW LANGUAGE, UNDERSTANDING CULTURE AND ENJOYING NEW EXPERIENCES. I ALWAYS WANTED TO DO SOMETHING OF MY OWN. MY MOTHER HAS TOLD ME THAT WHEN I WAS JUST SIX, I WANTED TO PUT UP A GOL GAPPA STALL OUTSIDE THE HOUSE. DURING MY GRADUATION, MY FRIEND AND I THOUGHT OF MAKING MONEY BY WRITING LOVE LETTERS AND SELLING THEM TO COLLEGE STUDENTS. IT DID NOT WORK OUT BECAUSE OF SOME LOGISTICS ISSUE OTHERWISE I WOULD HAVE BECOME A LOVE LETTER SPECIALIST." AFTER COMPLETING HER GRADUATION, BAKSHI PURSUED A COURSE IN CREATIVE, CULTURAL AND MEDIA INDUSTRY FROM KINGS COLLEGE, LONDON AND SHE FEELS THAT THE EXPERIENCE AND THE COURSE PLAY AN IMPORTANT ROLE IN SHAPING UP TRAVELISTA AND HER OWN IDEAS. DURING HER STAY IN LONDON, BAKSHI ALSO WORKED WITH BRITISH COUNCIL BUT DECIDED TO STAY ON AND START SOMETHING OF HER OWN.

          TRAVELISTA WAS FOUNDED IN 2012 AND THE IDEA WAS TO MAKE TRAVEL FILMS THAT PROMOTED THE CULTURAL SPIRIT OF THE PLACE, PROVIDE A PLATFORM FOR SEVERAL EXHIBITORS WHO ARE WORKING AROUND THE CULTURE AND TRADITION OF DIFFERENT PLACES, SCREEN TRAVEL FILMS, TRAVELS PHOTOGRAPHS ETC.

BAKSHI AGAIN SAYS- "LAST YEAR WE RECEIVED 200 FILMS ENTRIES AND AROUND 30 EXHIBITORS. A LOT OF TRAVELERS AND BACKPACKERS HAVE BECOME A PART OF TRAVELISTA NOW. AKSHAY CHUGNANI   OF INDIANBACKPACKER.COM IS ALSO THE PART OF TRAVELISTA THIS YEAR. I WOULD LIKE MORE AND MORE PEOPLE TO VISIT THE FAIR AS IT WILL NOT ONLY ENCOURAGE US AT TRAVELISTA BUT ALSO CREATE A SUSTAINABLE MODEL FOR MANY  OF OUR EXHIBITORS."

 TRAVELISTA FAIR ORGANISED FROM OCTOBER 11 TO 13 WAS BIGGER AND BETTER AS THERE WERE MANY MORE EXHIBITORS. OUT OF 700 TRAVEL FILMS RECEIVED  AND 30 SCREENED DURING THE THREE DAY EVENT.

LEADERSHIP

 

a  leader  is  a  person  who  has  a  clear and  long  term  vision.  he  acts  as  a motivational  force  for  sustainable growth  of  the  organization. he acts for  change  and  transforms  dreams  into  realities.  the  leader  must  be   a  man  of  high  integrity  to  be  able  to inculcate  the  right  value  system  in the  organization.  leaders  are  cultivated  with  perseverance,  confidence  building  and  delegation  of  responsibilities  and  duties.  leaders  are made  through  hard  work,  commitment,  dedication,  and  passion.  the  biggest  leadership  lesion  is  to  dream  and  dare.  we  need  to  work  really  hard  for  success.   a  leader  is  somebody  whom  people  follow  or  who  directs others . leadership  as  the  ability  to  influence  a  group  toward  the  achievement  of  a  vision  or  set  of  goals.

 good leaders are made not born. if you have the desire and willpower, you can become an effective leader. good leaders develop through a never ending process of self-study, education, training, and experience.

to inspire your workers into higher levels of teamwork, there are certain things you must be, know, and, do. these do not come naturally, but are acquired through continual work and study. good leaders are continually working and studying to improve their leadership skills.

leader must have an honest understanding of who you are, what you know, and what you can do. when people are deciding if they respect you as a leader, they do not think about your attributes, rather, they observe what you do so that they can know who you really are. they use this observation to tell if you are an honorable and trusted leader or a self-serving person who misuses authority to look good and get promoted. the basis of good leadership is honorable character and selfless service to your organization

Leadership is the ability to motivate individuals or teams, the creativity to try new things and the wisdom to anchor yourself in humility.

BRAND

    WHEN WE START A NEW COMPANY, WE HAVE TO FACE MANY PROBLEMS. WE FACE ALL PROBLEMS TO MAKE OUR COMPANY BRANDED. WE HAVE TO CREATE A GOOD MARKET OF OUR PRODUCT THROUGH LOW PRICE, ADVERTISEMENT, GOOD QUALITY, PROMOTION ETC. AND AFTER SOME YEARS WHEN OUR PRODUCT BECOME BRANDED, THEN NO NEED TO DO ALL THAT THINGS WHICH WE DONE IN STARTING PERIOD. BECAUSE NAME OF ANY BRAND IS ENOUGH TO SELL THE PRODUCT. WHEN CUSTOMER GO TO MARKET THEY TRY TO BUY BRANDED PRODUCT BECAUSE THEY KNOW THAT QUALITY OF BRANDED PRODUCT IS ALWAYS GOOD. AND THEY READY TO PAY MORE MONEY FOR BRANDED PRODUCTS. MIDDLE CLASS FAMILY HAS NO ENOUGH MONEY, BUT THEY ARE ALWAYS READY TO PAY FOR BRANDED PRODUCTS. FOR BRANDED COMPANIES IT IS EASY TO SELL THEIR PRODUCT BECAUSE OF THEIR NAME, AND THEY EARN MORE MONEY. DEMAND OF BRANDED PRODUCT IS INCREASING DAY BY DAY. ALL PEOPLE WANT TO USE BRANDED PRODUCTS.

         MALL IS A BIG REASON FOR INCREASING PROFIT OF BRANDED COMPANIES. PEOPLE ALWAYS WANT TO GO IN MALL FOR SHOPPING, BECAUSE PEOPLE GET MANY PRODUCT IN ONE PLACE. IN MY THINKING 90% PEOPLE OF BIG CITIES GO IN MALL, BECAUSE EVERYONE WANTS TO LIVE LUXURIOUS LIFE. WHEN ANY PRODUCT BECOME BRANDED, THEY STARTED TO EARN MORE PROFIT IN EASY WAY.

        BRANDED COMPANIES EARN PROFITS ALSO THROUGH STUDENTS. STUDENTS GO IN BIG CITIES FOR STUDY AND THERE ARE MANY MALLS IN BIG CITIES. THEY ALWAYS VISIT MALLS EVEN THEY HAVE TO BUY SOMETHING OR NOT. AND WHEN THEY VISIT THEY SEE MANY NEW AND STYLIST CLOTHS AND THEY BUY. THEY SPEND MONEY FREELY BECAUSE THEY DON'T EARN MONEY, THEIR PARENTS SEND HIM MONEY. SO THEY DON'T KNOW VALUE OF MONEY. IN BIG CITIES, MAXIMUM BOYS HAVE GIRLFRIEND AND GIRLS HAVE BOYFRIEND, AND THEY ALWAYS VISIT MALL AND BUY BRANDED CLOTHS. THEY GIVE PRIORITY TO PRODUCT, BRAND, QUALITY, FASHION NOT MONEY.

     THERE ARE MANY REASONS TO EARN PROFIT FOR BRANDED COMPANIES. SO IF YOU WANT TO OPEN NEW COMPANY, YOU NEED TO MAKE IT BRANDED AS SOON AS POSSIBLE.  

   

COCA-COLA

coca-cola is the most ubiquitous brand in history. it started in 1883 and it has successfully kept its brand relevant for over 100 years. people of 200 countries around the world drink some 1.2 billion 8-ounce serving of the cola,each day. revenues of coca cola in 2003 topped $21 billion. coke's first president, ASA CANDLER, printed coupons offering free first tastes of the coca cola drink, to gain new customers. he hired the company's first celebrity, music hall performer Hilda Clark, in the 1890s . during the heyday of mass-market TV advertising, coke was the master of the 30-second TV spot. its legendary "i'd like to buy the world a coke" and "Mean Joe Greene" ads were rated as two of the best ads ever by advertising age. during world war 2 when the army shipped cokes to soldiers in Europe and Asia, coke cemented its image as the "All-American beverage." but over time, coke realized it would need a more local feel in each country. the company uses different ad agencies in different countries in order to make the brand feel local.

coke also sells a wide range of different-flavored sodas in different countries. in 2004, coke launched a beer-flavored carbonated beverage in japan. coca-cola now gets two-third of its revenue from outside the united states. coca-cola remains the top global brand, achieving the top ranking in BusinessWeek's Global Brand Scorecard once again 2003. In Britain, coke's mycokemusic.com website lets surfers legally download over 250000 songs. 

   Chris Lowe, a coke marketing executive, explained how the company stays on top:" you can never betray the core values of the brand, but you can work to make those values fresh and relevant. if you can't speak to people in these times, then you become an old icon."

MUMBAI'S LOCAL FIXEERS

MUMBAI BASED REPAIRE FIRM THEEK KAR DO OFFERS TO SET YOUR HOUSEHOLD APPLIANCES RIGHT – FROM FAULTY AIR CONDITIONERS, REFRIGERATORS, AND TELEVISIONS TO CEILING FANS AND EVEN BROKEN WATER TAPS. IT WAS STARTED IN NOVEMBER 2012 WITH A SEED CAPITAL OF Rs 5 LAKH, BY SONAKSHI PRATAP,22, AND HARDIK SHAH,23, CA ALONG WITH BHAVISHYA PRATAP,18, AND SHANTANU KAMATH,17. CUSTOMERS CAN REGISTER COMPLAINTS ON THE FIRM’S WEBSITE OR CALL ITS HELPLINE. A FEE OF Rs 250 IS CHARGED IF THE CUSTOMER DOESN’T AVAIL OF ITS SERVICES, BUT THIS IS WAIVED IF THE TECHNICIAN REACHES MORE THAN TWO HOURS AFTER THE COMPLAINT WAS REGISTERED. BILLS VARY FROM Rs 750 TO Rs 3000 AND PRODUCTS ARE RETURNED WITHIN THREE DAYS WITH A 90 DAY SERVICE WARRANTY. SHAH SAYS CONVERSION RATES ARE AS HIGH AS 85-90% FOR DIRECT CALLING CUSTOMERS, AND 20% OF THOSE ARE ROUTED THROUGH DIRECTORY SERVICES.  NEW EMPLOYEES UNDERGO POLICE VERIFICATION AND ARE TRAINED IN SOFT SKILLS BEFORE BEING ASSIGNED WORK. IT PLANS TO SERVICE CELLPHONES SOON, BY THE END OF THIS YEAR.

CS4 NIRMA

Dr. Karsanbhai Patel started Nirma in 1969, and went on to create a whole new segment in the Indian domestic detergent market. During that time the domestic detergent market only had the premium segment and there were very few companies, mainly the MNCs, which were into this business. Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmadabad and carry out door to door selling of his hand made product. He gave money back guarantee with every pack that was sold. Karsanbhai Patel managed to successful detergent powder for Rs 3 per kg, when the cheapest detergent at that time was Rs 13 per kg. So he was able to successfully target the middle and lower middle income segment.
                Sabki pasand nirma.........................
Nirma became a huge success and all this was a result of Karsanbhai Patel's entrepreneurial skills. Karsanbhai Patel had good knowledge of chemicals and he came with nirma detergent which was a result of innovative combination of the important ingredients. Consumers now had a quality detergent powder having an affordable price tag. Nirma focused on cost reduction strategies to make a place for itself in the market. In the 1980 nirma moved ahead of surf, a detergent by HLL, to capture a large market share. Later, nirma ssuccessfully entered in the premium segment of soaps and detergent. Nirma went to become the largest detergent and the second largest soap company in india. Nirma had more than 35% market share in detergent segment and around 20% market share in the toilet segment. The company got listed on the stock exchanges  in the year 1994.

       According to forbes in 2005 karsanbhai patel's net worth was $ 640 m and it is going to touch the $ 1000 m mark soon.

CORPORATE STORY 3

A successful industrialist Prakash Ambadas Kharwadkar was born in a farmer’s family in the most backward village “kalampuri” (Maharashtra) in 1946. He completed his primary education at the village school. He did btech in chemical engineering from Mumbai University in 1966. He was latter appointed as lecturer in an engineering college, but he had to take only one lecture. So for the rest of time he had no any work. Getting bored over the free time he left the job and did mba from Mumbai University. He joined Hindustan liver after mba, he did not continue here for long period and started his onward journey. From Chandigarh, Bangalore and Mumbai he reached to Birla group in Kolkata. And at the age of 37 years in 1983_84 he was made the vice president of the company at the monthly salary of rupees one lakh. During his stay in Birla group he also came in contact of oswal company of Ludhiana. From here he thought of becoming an entrepreneur and he left the job. After setting up an industry he initially selected Orissa and Uttar Pradesh. He invested rupees six lakhs in the year 1985_86 in Kanpur.

66 years old kharwadkar is not only a successful industrialist, but is a great visionary who is engaged in making plans for bringing change in the exiting social condition. He is the managing director of corona plus industries limited. Corona plus detergent company started with a capital of rupees six lakhs. The sole aim of kharwadkar’s life is not to earn only money and richness for his personal pleasure. He also wants to change the social conditions for a better future of millions of youths and others. He believes, “ if we use our energy and money for discharging our social responsibility we would certainly be able to bring a change in the society.” For his untiring efforts in becoming a successful entrepreneur and a dynamic social reformer the government of Maharashtra felicitated him for udyamita and samajik dayitava in the year 2013

CORPORATE STORY 2

Chris Zane is in the experience business. Whether it's selling bikes in his Connecticut store or filling orders for corporate rewards programs, Zane knows a successful business is about more than just selling stuff. He tells people to picture a 7-year-old riding on a two-wheeler for the first time. It's not just a bicycle to her; it's the "first real freedom that kid has ever experienced away from the parental grip."

And that's what he's selling: Experiences.

More than a decade ago, he used that concept to launch a business filling orders for custom-fitted Trek bikes geared for corporate rewards programs. He has sold his bikes to credit card companies for their rewards programs and corporations who offer them as employee incentives. Zane's Cycles builds the bikes to specification, and all the recipients have to do is attach the front wheel, using the included instructions. The end goal: Creating experiences that will make customers feel good about the reward product—and not irritated that they have to spend hours putting something together.

Zane, 46, got his start at age 12 fixing bikes in his parents' East Haven, Connecticut, garage. At 16, he convinced his parents to let him take over the lease of a bike shop going out of business, borrowing $23,000 from his grandfather—at 15 percent interest. His mother tended the store while he was at school in the mornings. In his first year, he racked up $56,000 in sales.

Early on, he decided he wouldn't nickel-and-dime customers and stopped charging for any add-on that would cost less than a dollar. He installed a mahogany coffee bar in his shop and gives away free drinks. "We're looking at the lifetime value of the customer," Zane said. "Why ostracize someone over one or two things that might cost us money when understanding the lifetime value gives us the ability to justify it?"

Zane recalls a customer who wrote him saying that he was completely let down by his experience at Zane's because no one helped him on an initial visit, and the bike he had purchased was too large for him. Zane passed the note on to his store manager, telling him to take care of it. The manager invited the customer to come back into the store where they refit the bike at no charge, and threw in a few extras, like a toe clip and handlebar light, for free. Why not just chalk up the unhappy customer to a casualty of doing business? Because, Zane says, a happy customer will shop at his store for years to come—and tell his friends about it.

Not that every policy he's tried has paid off. The store once offered a service where if a bike needed repairs, they would pick up and drop off the bike to the customer's home. But it meant that some of their best customers weren't coming into the store and seeing new products that were coming out. "We didn't have a way to entice them to make an additional investment in their sport," Zane said. So he continued the pickup and delivery service for those who had bought a bike under that window, but decided it was a losing proposition for the long haul and discontinued the service for new customers.

Over the last few years, Zane has expanded the business to include items like gaming systems and racing strollers. Consistently expanding has allowed him to keep his average annual growth rate at 23.5 percent for the last 30 years. He expects to close this year with $21 million in sales. He's come this far with the help of store policies that would make big box stores blush: Lifetime service guarantees, 90-day price protection, and a trade-in program for children's bikes where parents get 100 percent of the purchase price applied to their child's next bike.

Zane's corporate client business has grown so much that his Bran ford  Connecticut-based store now accounts for only about a quarter of his revenue. But he's got plans in the works to expand even more, opening 100 stores over the next decade.

FOOD SECURITY BILL

FOOD SECURITY BILL IS VERY ESSENTIAL FOR THOSE PEOPLE WHO ARE VERY POOR AND WHO ARE AFFECTED FROM NATURAL DISASTERS, EARTHQUAKE,DROUGHT,FLOOD,TSUNAMI. FOOD SECURITY MEANS AVAILABILITY OF FOOD TO ALL PEOPLE AT ALL TIME IN AFFORDABLE PRICE.IT IS ALSO VERY HELPFUL FOR LANDLESS PEOPLE,TRADITIONAL SERVICES PROVIDERS,HOMELESS, BEGGARS AND CASUAL LABORERS.THE INDIAN NATIONAL FOOD SECURITY

BILL, 2013 WAS SIGNED INTO LAW 12 SEPTEMBER 2013. THIS LAW AIMS TO PROVIDE SUBSIDIZED  FOOD GRAINS TO APPROXIMATELY TWO THIRD OF INDIA'S 1.2 BILLION PEOPLE. UNDER THE PROVISIONS OF THE BILL, BENEFICIARIES ARE TO BE ABLE TO PURCHASE 5 KG PER ELIGIBLE  PERSON PER MONTH OF CEREALS AT THE FOLLOWING PRICES:

·RICE AT 3 (4.6¢ US) PER KG

·WHEAT AT 2 (3.1¢ US) PER KG

·COARSE GRAINS (MILLET) AT 1 (1.5¢ US) PER KG.

PREGNANT WOMEN, LACTATING MOTHERS, AND CERTAIN CATEGORIES OF CHILDREN ARE ELIGIBLE FOR DAILY FREE MEALS. THE BILL WAS HIGHLY CONTROVERSIAL, AND DESPITE INTRODUCTION INTO PARLIAMENT IN DECEMBER 2011 WAS PASSED ONLY IN LATE AUGUST 2013, AFTER INITIALLY BEING PROMULGATED AS A PRESIDENTIAL ORDINANCE ON JULY 5.

BUT THERE ARE ALSO SOME DISADVANTAGES OF FOOD SECURITY BILL.PEOPLE ARE GETTING FOOD IN VERY EASY WAY WITHOUT DO ANYTHING BECAUSE OF IT. SO THEY DON'T WANT TO DO WORK AND THEY ARE BECOMING LAZY DAY BY DAY AND ALSO NOT CONTRIBUTING IN GROWTH OF INDIAN ECONOMY. 

corporate story 1

I am going to share a very good story related to corporate. A very dynamic personalty who is a president of a company.Because of some reason his company goes in loss and his girlfriend also leaves him and marriage with another person.So he felt very bad, now he has no any word to speak to anyone and no any work to do. he is not able to understand that what he do... he become silent and decides to suicide  Suddenly a beautiful girl come near him and scold him because of that girl he couldn't suicide and learn many thing from her.He learns from her that how should we live,how to face any problem and what should we do in bad situations. He learns that we should live always in present and enjoy every seconds of our life. When he reach in his office he notice that everyone is angry with him because he begone in bad situation a few days ago.after come in office he accepts his mistakes and started to speak-"Manta hu maine kaam pitane wala hi kiya hai,bina bataye chala gya.pahle se hi halat itani kharab hai upar se mai aur meri tanhai mai ye bhi jaan raha hu market me mere bare me bahut tarah ki baate chal rahi hai.Company band hone wali hai.So our share prices low par hai,upar se 572 clame, apni halat bahut kharab hai boss.Company ki to band baj chuki hai isase kharab ab kuchh ho hi nhi sakta ab sirf achha ho sakta hai aur hoga. Insan jo kuchh really chahta hai na actuall me use hamesa wahi milta hai. Aur is bar mai real me chahta hu.mai chahta hu ki har problem ko samne se face karu har incomplete work ko copmlete karu. To chaliye ham dikha dete hai. what you say. "

what is corporate world

The corporate world is full of systems. There are network and computer systems, financial systems and contracting systems. However, when it comes to a workplace's environment, another system exists: corporate culture. Whether we intend it or not, organizations have a culture system that exists within them.

A corporate world is a legal  way of doing illegal things.That means the things which are not acceptable by the society are acceptable in the corporate world.These multinational companies have got total control on the brains of middle class people of underdeveloped  countries .They give them money in the form of salary more than their expectation  and  get full hold on their lives.These companies treat them like a Robot and their employees let them do.Because these companies not just give them good salary but give them an opportunity to see the world without any restriction and that is the main weakness of a middle-class persons.He always has some regrets , one of them is like not to travel internationally .There are few more like they  could not enjoy their college life because they had a pressure from their families to get good marks as they had to look after their families in future.After being a part of this corporate world the authorities starts playing with the employee mind ,to get more and more from them they gave them lots of comforts  which they  can just imagine in their whole life and this is how they achieve their goals.They make employee work 24x7 as it is the basic strategy of strong countries towards underdeveloped countries.when you are the part of corporate you feel your self very powerful man ( like a king kong in their own mind)  and have no regrets while using sham less techniques for achieving targets.In their world their is no space for families because family needs  time ,but time is not yours .A wife feels that she is a widow having a good amount of her husband insurance policy and the children's feels that their father is  an ATM .And if a woman is working then you can say that wether she is married but for her family and for others her marital status will be consider single.So in short  being a part of this system your marital status is always single.After having wonder thirty years ,you are in the executive  band ,where you need the best reward for your performance ,but at that time you will see a long queue of participants .And as you know that their is no place in the world which is not been a part of politics.So after a long journey you suddenly realize that there is nothing in your hands now.

There are very competition in corporate world. all companies want to be no.1 and gain maximum profit.for it they do many things even, sometimes they do illegal work also and they play politics. they always try to get important information of their competitor. they launch new product and they advertise differently.some of them believe in worship, some  only in work,some do illegal and some also play good politics. if you are interested in politics you must watch Bollywood movie "CORPORATE". 

corporate image

indian rupee

indian rupee is falling day by day. there are many reasons to falling it.corruption is the main reason. corruption in india is increasing day by day, and because of it foreign investor dont want to invest in india.so demand of rupee is decreasing.demand is decreasing so value of rupee is also decreasing.