However, sometimes, entrepreneurs are so
focused on getting their businesses off the ground that they don’t always get
the big picture right. “In the first phase, entrepreneurs are very eager to
sell their idea,” says DFJI’s Andra. “They wake up only during the second phase
to realise that selling profitably is more important than getting customers.”
Andra feels that if the entrepreneur doesn’t analyse his business enough, or if
he gets too much money early on, he may end up pushing the accelerator too soon.
He adds, “If you are not evolved as a company, it could lead to huge problem in
execution.”
Indian entrepreneurs are a lot more mature now than they were
when we started 10 years ago — Kanwal Rekhi, MD, Inventus Capital
Naukri’s Bikhchandani says it is keeping a
tight lid on costs that helps in the long run. “We had bootstrapped
[self-funded] the company for 10 years before we took venture capital,” he
remembers. “We had to earn money to break even so we were very frugal and that
helped us keep afloat during the market meltdown after 2000.”
Trying to keep afloat is exactly what some
e-comm firms are doing today. Start-ups were set up at a frenzied pace as
entrepreneurs and investors wanted a bite of the e-commerce pie that is tipped
to double to $20 billion by 2015. But here’s the catch. “Only a few million
users are consistently buying from online stores,” says Subrata Mitra, partner,
Accel Partners, which has funded some of the leading Indian e-commerce
start-ups, including Flipkart and Myntra.
“The number is growing, but from a relatively
small base, and [the market] can, therefore, sustain only a few such start-ups
today.” Deal site Taggle, which was kicked off in June 2010, shut shop last
year and Flipkart bought out electronics site LetsBuy. VCs say more e-comm
portals will crash and burn before the dust settles.
Mentoring is the most important input that a
young entrepreneur can get today to stop him from going in the wrong direction
— Deep Karla, CEO, MakeMyTrip
That’s why a team that can adapt quickly is
important. A few venture capitalists say they always put the team ahead of the
idea. “It’s always better to fund an A-team with a good idea rather than a
B-team with a brilliant idea when it comes to investment,” says Deshpande.
“Most companies end up doing things a little differently than when they started
off, so it’s really important to find the A-team that can navigate through that
process.”
Early-stage investing is an art, experts
insist. Since there are no numbers, no customers and no spreadsheets to
validate everything, it becomes a challenging task. “More often than not, it’s
like a roller coaster ride and unless you have been an entrepreneur yourself,
it will be difficult to understand the early stage dynamics of a business,” notes
Inventus’ Rekhi.
So his firm sets up filters that help it
whittle the 800-odd proposals they get every year down to about six in which it
invests. Inventus believes every entrepreneur must have some skin in the game
so it only funds entrepreneurs who have been bootstrapped, and who have been in
business for over a year. “We don’t invest in companies unless we see at least
a 10-times return on our investment,” Rekhi says. “So we develop that vision
with the entrepreneurs and work with them to realise that goal.”
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