Monday, March 21, 2016

The journey of Scooter to Bentley

 
Rahul Sharma is an Indian businessman and the co-founder of Micromax Informatics. His father never bought him a motorcycle. He first asked for it in the 10th standard. Much later, the father got him a scooter. Now the owner of a Bentley, a car whose cheapest version costs Rs2.5 crore. Sharma has not forgotten what it means for a middle class family to shell out Rs50,000. That has shaped Micromax, the telephone handset maker he set up with three friends 16 years ago, into a leader in the price band of Rs3,000 to Rs10,000. 

Sharma co-founded Micromax Infromatics Limited, as its managing director starting in march 2000. He is currently CEO and Executive Director of Product Strategy and channel sales in Micromax, headquarter in Gurgaon. Tagline of his company is 'Nothing like anything.
Rahul Sharma holds a B.com degree from the University of Saskatchewan, Canada and a mechanical engineering degree from Rashtrasant Tukadoji Maharaj Nagpur University. He is married to film actress Asin Thottumkal this year. In 2014, Fortune named Rahul Sharma among their 40 under 40. He doesn't like seeing people wearing suits to work. He loves Japanese food. He is a good friend of actor Akshay Kumar. Akshay kumar and his wife Twinkle Khanna were among the first stars to endorse Micromax when the brand had begun selling mobile phones in 2008. Thereafter, Sharma's company went on to hire Wolveerine star Hugh Jackman as its brand ambassador in 2014. 
Firstly he started Micromax as a software company, but later, one fine day when he visited a village, he saw there was no electricity but was payphone, and the idea came to make mobile phones. He is selling 2.7 to 3 million phones in a month from one country to 5 countries. Micromax has invested in at least 7 small companies in the last 12 months. As of today, the brand is the 10th largest handset supplier globally.  

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