Trending in corporate world

Rainmaker, Ice breaker, dream catcher, chief jolly officer gold miner, chief cuddling officer or heads of fire fighting- no, we are not talking about movie names here. These are actually some new and fancy designations that startups are coming up with. While many business schools running checks on list of startups blaming their tricks to attract students with hefty packages and quirky designations, undeterred startup say they will come up with more such fancy designations.

At Jombay, a talent assessment and analytics firm, marketing guys are called ‘ice breakers’ whereas business development manager is ‘rainmaker’. Embibe.com, an online engineering test preparation portal, calls its customer support team as ‘genius bar’. At Smartprix.com, an online comparison shopping platform, there is a chief delight officer, who is tasked with connecting people, building teams, reducing stress and promoting a happy work culture. Designation of ‘community data guerrilla’ is for someone who looks after data analytics.

Nearly 20% of workers around the world change jobs every year. About 55% of job seekers use the internet to look for employment, and 33% rate internet job sites as the most effective channel for finding a job. Those findings underscore the sweeping changes that the internet has brought to the job search market; reveal a report jointly produced by the Boston Consulting Group and Recruit Works Institute. One of the key capabilities that differentiate the internet channel from referrals from family or friends is the internet’s ability to process a much higher volume of applications. We believe that key difference will drive the continued growth and evolutions of internet job search, and we look forward to seeing how future technological developments can continue to drive down the time job seekers spend searching for a new job without limiting their employment options. For India what is interesting to see is that the internet was rated as effective as print media for seeking jobs, however the lions share still remains referrals from family and friends. The survey provides a good view of things to come for Indian companies as internet penetration catches up. As companies deal with the impact of digital on their business it would serve them well to re-look at their recruiting strategies.