As classmates at IIM Ahmedabad, Suneil Chawla (right) and Anupam
Agarwal always knew they were going to start something on their own. They got
big-name jobs on campus, but the entrepreneurial bug clung on. In early 2011,
Chawla quit his job and connected with Agarwal to start their venture. “There
was no e-commerce site in India that replicates the experience of shopping with
friends and family, and that’s what we set out to do: mix social shopping with
e-commerce,” says Chawla.
Set up with an investment of Rs.50 lakh, Koolkart is the first
shopping application in India to closely integrate with Facebook: so, if you
like or buy anything from the site, it appears on your Facebook timeline and
your friends get to know what you like or are buying. Shoppers on the site can
also find products recommended by their friends and other shoppers and can
compare prices across retailers — the site makes a commission on the business
it directs as well as sales from its own site. Koolkart went live a few months
ago, covering around 180 online retailers in India and has a database of over
14 million products — the site already has 120,000 unique vistors every month.
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